AL & ID Fox Ltd, trading as Fox's Outdoor, has been acquired by Mountain Warehouse Ltd, the nationwide outdoor equipment retailer.
Crowe acted as lead advisors to the vendors and the team included Andy Kay, Corporate Finance Partner in the Midlands; Richard Baker, Thames Valley Audit Partner and Jane Mackay, Thames Valley Tax Partner. Reading law firm Boyes Turner advised the vendors.
Fox's Outdoor, a family business based in Amersham, was founded over 60 years ago.
Andy Kay said: "This was a real team effort involving our Midlands office in Oldbury and our Thames Valley office in Reading. Mountain Warehouse was a natural choice for a buyer for the Fox family business."
In May 2017, Mountain Warehouse reported 20 years of uninterrupted growth, with sales up 30.8% in the year to February 2017. From a first shop in Swindon in 1997, the firm now has 262 in the UK with plans for a further 40.
Andy Kay added: "The mid-tier UK corporate finance market is strong and, despite warnings of economic uncertainty, there are still buyers for good businesses. We are pleased to have advised the Fox family on the sale of a long-established company into the hands of one of the UK’s most entrepreneurial and fast-growing outdoor clothing and equipment retailers."
"The Fox family would like to thank Crowe UK for all of their hard work and professionalism over the last year in completing the successful sale of our business in Old Amersham. Without the support and advice from Andy Kay and Richard Baker, in particular, the family would not have secured the sale to Mountain Warehouse and we thank them wholeheartedly for all their time and effort spent, especially in the final frantic days leading up to completion."
Kevin Fox, former Managing Director, Fox's Outdoor