Hotels, Tourism and Leisure

Our experienced specialists draw on many years’ experience to help you achieve your strategic plans.

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Crowe helps clients harness the long-term growth potential of the experience and visitor economies. By providing strategic advice and hands-on support across transactions, operations and transformation, we empower investors and operators to unlock value and build resilient, future-ready businesses.

The hospitality, tourism and leisure sector remains a vital contributor to the UK economy and a key focus for global investors. As the industry navigates shifting consumer expectations, sustainability pressures and digital transformation, businesses must be equipped with the right insights and partners to adapt and grow.

At Crowe, powered by the global reach of Horwath HTL, we deliver strategic, independent advice across the full transaction and operational lifecycle. From M&A due diligence and commercial strategy to operational improvement and transformation design, we help clients unlock value and drive performance. Our approach is grounded in deep sector knowledge, rigorous analysis and a commitment to implementation, not just recommendations.

We combine the global connectivity of Horwath HTL’s international network with the multidisciplinary strength of Crowe’s real estate, tax, corporate finance and valuation teams. This integrated model allows us to support clients through market entry, capital deployment, asset repositioning and operational transformation, delivering value at every stage of the investment lifecycle. Whether advising on a single asset or a multi-jurisdictional portfolio, we provide clarity and confidence at every step.

With a strong presence at leading industry events such as MIPIM and the International Hospitality Investment Forum, we ensure our clients are connected, informed and positioned for long-term success. Our clients include private equity investors, institutional funds, developers, operators and brand platforms, each benefiting from our ability to combine strategic insight with hands-on delivery.

Global leaders in hospitality, tourism and leisure consulting

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Crowe UK

How we can support your business

Statutory audits
Reporting accountants
Royalty audits
Financial due diligence

IFRS conversions
Management accounts
Internal audit

Tax Structuring
Stamp Duty Land Tax (SDLT)
Capital Gains Tax (CGT)
Capital allowances
Inheritance Tax
VAT structuring

Tax due diligence
Employment Tax
Statutory compliance
Transfer pricing reviews
Research and Development Tax Credits

International tax structuring
Statutory compliance

International Social Security
Employer and employee tax compliance

Shareholder and Director advisory
Forensic and fraud investigations
Business plans
Financial modelling
Valuations
Exit planning
IPO listing

Accounting and bookkeeping
Cloud accounting
Payroll and HR
AML
Cyber crime protection
Fraud investigations
Forensic accounting

Horwath HTL UK

How we can support you

M&A due diligence and integration

In the hotels, tourism and leisure sector, mergers and acquisitions success hinges on more than execution; it demands deep sector insight and a clear integration strategy. At Crowe, powered by Horwath HTL UK, we deliver tailored, independent support across the full transactional lifecycle.

Our buy and sell-side services combine commercial, operational and financial due diligence. We evaluate market position, brand strength, revenue, cost structures and leadership to give a clear, holistic view of each opportunity. For sellers, we identify value drivers, mitigating risks and craft compelling investment cases.

Post-deal, we guide integration, aligning people, systems, and processes to unlock value early. Whether acquiring a single hotel, divesting a leisure portfolio, or integrating a global brand, we bring clarity, rigour and sector expertise.

Our collaborative, data-led approach ensures our clients receive objective advice that drives confident decisions and long-term value.

Urban regeneration, master planning support and strategic land

Hotels, tourism and leisure play a vital role in creating vibrant, sustainable places. At Crowe, with Horwath HTL UK, we help public and private sector stakeholders unlock the potential of strategic land, regeneration zones, and mixed-use master plans.

We bring commercial insight to master planning, shaping the right mix, scale and phasing of development. Our deep understanding of hotel, resort and leisure demand ensures proposals align with investor, operator, and consumer expectations.

In regeneration and strategic land projects, we advise on viability, funding, delivery models, and operator engagement. We work closely with local authorities, developers, and landowners to ensure that hospitality and leisure assets drive economic growth, community value and destination appeal.

From urban quarters to coastal resorts and infrastructure-led schemes, we combine sector expertise with commercial acumen to deliver lasting impact.

Asset management, strategy and execution

Maximising value from hotels, tourism and leisure assets takes more oversight, it requires clear strategy, sharp analysis and the ability to drive change. At Crowe, with Horwath HTL UK, we support owners, investors and operators with integrated asset management and operational advisory focused on performance and results.

We work across all hotels, tourism and leisure asset types, helping to optimise revenue, control costs and elevate guest experience. Our services include operator performance reviews, KPI benchmarking, repositioning, rebranding, capital planning and transformation design. We also advise on branding and operator selection, technology modernisation and digital integration to keep assets competitive.

Our strategies are data-led and tailored to each asset’s context, from pricing and service models to business planning and delivery. With in-house tax and finance specialists, we also support investment structuring and funding.

Collaborative and impartial, we help clients unlock potential, boost returns and future-proof their hotels, tourism and leisure investments.

Strategic growth and market planning

In a rapidly evolving global hotels, tourism and leisure landscape, investors, operators and brands need clear, data-driven strategies to navigate complexity and seize opportunity. At Crowe, with Horwath HTL UK, we help shape and execute their UK and international growth plans with confidence.

Grounded in macroeconomic, market and consumer trend analysis, our advice supports platform-level decisions, from market entry and brand positioning to portfolio planning and long-term investment strategy. Whether launching a new concept, expanding globally, or rethinking an existing model, we bring clarity and commercial focus.

We leverage Crowe’s corporate finance expertise in financial modelling and scenario planning to test assumptions, quantify risk and support robust decisions.

Independent and insight-led, our advice is tailored to each client’s ambition. From global brands to private equity platforms and regional operators, we help align vision with execution, ensuring strategies are not only well-informed but also actionable and resilient.

Horwath HTL UK

Explore more on what Horwath HTL UK can offer

Horwath HTL UK, a business unit of Crowe UK, is part of the world’s most established and globally recognised hospitality, tourism and leisure advisory network. We provide specialist consultancy services exclusively to clients operating across the hospitality, tourism and leisure sectors.

As part of the Crowe Global network, Horwath HTL spans 52 offices in 38 countries and has delivered over 30,000 successful assignments for both public and private sector clients worldwide.

The integration of Horwath HTL’s sector-specific expertise with Crowe’s multidisciplinary professional services platform enables us to support clients across the full investment and operational lifecycle. From strategic planning and valuation to M&A, transformation and financing, we deliver insight and execution for hospitality, tourism and leisure businesses in the UK and internationally.