Aquisition: Dotdigital Group plc
Dotdigital acquires Alia Software for an initial cash consideration of USD 30 million, with total consideration of up to USD 60 million subject to future performance.
Dotdigital, the leading SaaS provider of customer experience and data platforms has acquired Alia Software Inc., a US-based SaaS platform, that expands first- and zero-party data and customer reach by converting anonymous website visitors into known email and SMS contacts through intelligent, brand‑aligned pop‑ups and interactive experiences.
The acquisition enhances Dotdigital’s capabilities, adding complementary on-site conversion capability that accelerates Dotdigital's product roadmap, drives differentiation and supports earlier‑stage customer engagement. This creates additional opportunities for retention, cross‑sell and upsell across the Group's customer base, supporting Average Revenue Per Customer expansion.
Crowe’s role and team
Crowe provided financial and tax due diligence. The financial due diligence team was led by Mitesh Patelia, George Lawford and Christos Omorphos.
Client quote
"Having previously worked with Crowe, we were delighted to partner with the team again on the acquisition of Alia. Their cross‑border expertise, commercial insight and seamless collaboration across the UK and US were invaluable throughout the process.”
Milan Patel, CEO, Dotdigital Group plc
