Merger: SilverDoor and Synergy Global Housing
Crowe has advised long-standing client SilverDoor on its merger with Synergy Global Housing (Synergy), bringing together two market leaders in the serviced apartment, corporate housing, and extended stay accommodation sectors.
Founded in 2000, SilverDoor partners with a global network of over 2,600 property operators and leverages cutting-edge technology to source accommodation for business travel and mobility professionals worldwide.
Synergy, established in 1999 and headquartered in Texas, is an international serviced accommodation provider operating across more than 2,000 cities in over 150 countries, with offices in China, Singapore, India, the UK and throughout the U.S.
Backed by respective shareholders Habicus Group (SilverDoor) and The Ascott Limited (Synergy), the merger will enable the combined business to accelerate its expansion into new markets and enhance investment in technology.
The newly formed group will operate with two distinct brands: SilverDoor for global agency services, and Synergy by SilverDoor for corporate housing management. It will be led by SilverDoor Founder and Executive Chairman, Marcus Angell and SilverDoor CEO Stuart Winstone.
Crowe's role and team
Crowe provided corporate finance advice and tax due diligence which was led by Geert Struyven and Simon Crookston, with support from David Payne, Harry Phipps, Daniela Jarosova, Jack Paine and Elli-ann Tebutt. They were supported by Mustafa Iqbal on IT Assurance and Mark Anderson in Audit.
The team also worked closely with Crowe Global on the cross-border aspects of the deal, including tax structuring and tax due diligence.
Client quote
"I would like to express my sincere thanks to the team at Crowe for their assistance over the years, and especially throughout this merger. Their commitment to keeping us appraised of the facts at every stage enabled us to make well-informed decisions."
Marcus Angell, Founder and Chairman of SilverDoor
