Acquisition: Strata
Strata, the award-winning brand experience agency group, has acquired We Are Collider, a leading specialist in experience-led marketing for esports, gaming and consumer engagement
The acquisition brings further cultural alignment and creative capabilities with Strata, while accelerating Strata’s mission to bring together specialist expertise into one integrated partner for brands and organisations seeking to scale and transform at pace.
Crowe's role and team
Crowe UK provided financial and tax due diligence. The financial due diligence team was led by Dan Nixon with support from Nathan Crawford, Monty Cann and Lucy Gill. The tax due diligence was led by Emma Reynolds supported by Martin Birley and Elli-ann Tebbutt.
Client quote
"Crowe has once again supported us through the financial, tax and tax structuring due diligence and advice connected with an acquisition. They've become an integral part of our M&A team. Working with us from agreement of heads through to successful conclusion of the acquisition. Their way of working makes brings immediate comfort to our investors and lenders and well as making it easy for my team to focus on the ups and downs of getting an acquisition across the line. Without compromise to detail they also make it easy to understand the outputs of FDD and give clear advice when asked."
Simon Hambley, Group Chief Executive, Strata Group
