Acquisition: Dotdigital Group plc
Dotdigital, the leading SaaS provider of customer experience and data platforms, has acquired Social Snowball Holdings, Inc. (Social Snowball), a US-based influencer, affiliate, and referral marketing platform for e-commerce brands. This strategic move enhances Dotdigital’s capabilities, enabling brands to turn customers and creators into powerful advocates through data-driven automation.
With Social Snowball’s strong Shopify presence and performance analytics, marketers gain a scalable, privacy-friendly alternative to traditional paid channels. Both companies will continue operating independently while delivering integrated value to customers.
Crowe's role and team
Crowe provided financial and tax due diligence. The financial due diligence team was led by Mitesh Patelia, George Lawford, Nathan Crawford and Christos Omorphos.
Client quote
"Social Snowball brings an entirely new and highly complementary performance channel into our product stack, one that is fully aligned with how smart marketers want to grow - through measurable ROI, cultural authenticity, and direct connections to customer data. The Crowe team in the UK and the US were a pleasure to work with and we appreciated their professional and efficient approach. This marks an important and exciting chapter for Dotdigital, and we look forward to working closely with Crowe in the future."
Milan Patel, CEO, Dotdigital Group plc
