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Acquisition: Crisp, Inc.

Peter Varley, Emma Reynolds
04/09/2025
lady shopping in supermarket
Crisp, Inc. completes the acquisitions of Atheon Analytics Limited and Clear Box Analytics Ltd.

Crisp, Inc. (Crisp) successfully completed the UK acquisitions of Atheon Analytics Limited (Atheon) and Clear Box Analytics Ltd (Clear Box), to unlock global retail and consumer packaged goods (CPG) data to optimise retail and food service supply chains.

Crisp, founded in 2016 and based in the United States, offers an advanced SaaS platform that facilitates data sharing between manufacturers, retailers and distributors, enabling collaborative commerce that meets demand efficiently and sustainably.

Similar to Crisp, Atheon helps CPG organisations to unlock their business with actionable demand intelligence. Clear Box enhances visibility into grocery retail, food service, and supply chain performance for some of the largest CPG brands globally.

Crowe's Role and Team

Crowe provided financial and taxation due diligence services. The financial due diligence team was led by Peter Varley, supported by George Lawford and Jon Peña. The tax due diligence team was led by Emma Reynolds, supported by Jack Paine and George Sheppard.

Client quote

"We were delighted to work with the Crowe team on completing two cross-border transactions in quick succession. Crowe provided us with comprehensive financial and tax due diligence advice."

Andrew Lehrman, Vice President of Corporate Development, Crisp, Inc.

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