Sale: Clear Box Analytics to Crisp Inc.
Clear Box Analytics was founded by Mark Smith and Nick Marr. The company specialises in integrating enterprise resource planning, trade spending, and retailer data. This expertise enhances visibility for C-suite executives, finance teams, supply chain operations, and sales functions at prominent global brands like KraftHeinz and Nestlé.
Crisp, a VC-backed company, operates an open data retail platform that connects over 6,000 consumer packaged goods (CPG) brands to real-time point-of-sale (POS) and inventory data from more than 250,000 stores. The Crisp platform utilises business intelligence (BI) tools, cloud platforms, and interactive dashboards to provide store-level insights and analytics that are actionable.
Crowe's role and team
Crowe provided sell-side corporate finance services to the shareholders. Crowe's Corporate Finance team advised the sellers on deal structuring, commercial terms and deal execution. The process was completed within six weeks of Heads of Terms being signed. Crowe's team was led by Mark Allen and supported by William Thompson, Peter Marshall and Aaron Foster.
Client quote
"The Crowe team’s advice was hugely valuable, and they were instrumental in delivering a complex, cross-border transaction to a very tight timetable. Mark and Will were great to work with, and their professionalism and commitment to the process were much appreciated. We’re very grateful to the whole Crowe team."
Mark Smith and Nick Marr, CEO & CTO, Founders, Clear Box Analytics
