Admission: Silver Bullet Data Services Group Plc (AIM)
Silver Bullet Data Services Group plc (Silverbullet) announced its successful placing of £9.5 million and admission to trading on AIM.
Silverbullet is a digital transformation services and product company that assists brands and advertisers to deploy their digital marketing spend, with a focus on the use of technology and data.
To date, Silverbullet’s revenues have been derived predominantly from data and strategic services to brands and agencies, assisting clients to establish and develop their data and media deployment systems for marketing purposes and effect media activation (the deployment of digital advertising media).
In 2020, Silverbullet completed the development of its own proprietary software product known as '4D', which aims to facilitate the effective deployment of marketing campaigns using first-party data and contextual intelligence, providing effective targeting without reliance on third party data or cookies.
Crowe's role and team
Client quote
The Capital Markets team at Crowe were extremely professional and efficient throughout the transaction. This deal marks an important step to accelerate growth, in particular through supporting the upcoming roll-out of the Group’s 4D product.
Darren Poynton, Chief Financial Officer, Silver Bullet Data Services Group Plc
