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Crowe’s sustainability operating model (SOM) survey provides a sector‑wide view of how financial services organisations are structuring, resourcing and maturing their sustainability capabilities. Now in its third year, the survey reveals a clear shift in organisational priorities as firms prepare for a more complex and higher‑expectation regulatory landscape. Regulatory alignment has become the dominant force shaping sustainability strategy and operating model design, while capability gaps, uneven maturity across regions, and evolving expectations continue to drive both momentum and challenge. Read the insights from last year’s survey here: Unlocking organisational sustainability |
1. Regulatory compliance dominates
2. Climate scenario analysis rises in importance
Climate scenario analysis (CSA) is now the second‑highest priority for 2026 (58%). Interest is particularly strong among US‑domiciled and smaller firms, where regulatory pressure and investor expectations are accelerating.
Compliance pressures are reshaping operating models. Sustainability must now be embedded across governance, risk, reporting and business decision making. Firms that treat compliance strategically, rather than as a minimum standard, will progress faster and avoid costly rework. Similarly, if a firm’s operating model is not equipped to absorb modelling, interpret results and act on insights, it will struggle as CSA becomes more integral to supervisory expectations.
However, many organisations still need to mature to reach this position, and scale continues to influence maturity. Larger organisations appear better positioned to invest in broader reporting enhancements. 73% of large firms (with over 1,000 employees) selected reporting improvement as a key priority, compared with only 7% of smaller firms, suggesting that resource capacity remains a critical determinant of strategic breadth. Additionally, there are differences across organisation types, with life insurers and asset managers increasing focus on climate risk appetite and nature, whereas general insurers remain heavily weighted toward regulatory compliance and CSA. Brokers are typically prioritising reporting capability, diversity and education.
Sustainability is most consistently embedded at the strategic and goal-setting levels, with 74% of respondents referencing organisational goals and 68% referencing strategy. However, adoption remains uneven, with 90% of larger firms reporting having an organisational sustainability policy compared with 70% of smaller firms. These activities were also widely adopted in the 2024 survey (67% and 64%, respectively), indicating a continuation rather than a major shift.
Without clear accountability lines, empowered decision makers, and embedded capabilities across the organisation, strategic ambition will continue to outpace practical delivery. Firms also recognise that training and education remain critical enablers of executing strategy, with the highest coverage among:
To achieve these priorities, firms need to structure themselves effectively. Many organisations (45%) are undertaking operating model change programmes as a result, with 85% prioritising resource requirements.
A hybrid operating model remains the most common (65%). This typically consists of a small central sustainability function supported by decentralised resources embedded across functions or business units.
Key considerations include:
Firms may be converging on hybrid models, but capability distribution remains inconsistent and often misaligned to risk. Stronger resourcing in exposure management, finance and investments contrasts with underdeveloped functions elsewhere, limiting cross-functional integration and slowing implementation.
These aren’t challenges for sustainability, but rather present operating model problems. Each of the challenges are symptoms of misalignment across structure, process, or culture. Firms that address these root causes will build greater resilience, reduce risk, and create clearer strategic direction.
The 2026 sustainability landscape is defined by tightening regulations, maturing expectations, and rising operational demands. However, beneath the complexity lies a clear message that firms need operating models that are aligned, scalable, and embedded across the business. The organisations that will thrive are those that:
Now is the moment to review your sustainability operating model. A clear-sighted assessment of whether your structure, capability and processes are fit for the future is essential.
Please get in touch with your usual Crowe contact to get a more detailed analysis of our survey and key insights.
Insights