From content to capital

The influencer's guide to financial planning

Author: Laura Clark, Financial Planning Consultant, Crowe Financial Planning UK Limited

If you're an influencer or content creator, you are earning income in a way which can create complications, and it is important to get ahead of the potential pitfalls before they create ‘legacy’ issues which could be to your financial detriment.

Track and sustain

One of the main barriers you will face is that your income streams are inconsistent and unpredictable. Understanding your basic financial needs will also be critical in understanding what you need your wealth to achieve.

Through increased visibility, you will also better understand the impact of ‘lifestyle inflation’. As you have started earning more, has your spending matched pace, meaning you are living and spending with a short-term focus? A financial planner will always plan over the longer term and if your income streams suddenly run dry, having the right structure in place, will help your financial stability during ‘slower’ periods. Meaning you can continue to focus on content creation and brand boosting.

Visibility is essential to help avoid future complications. Knowing what you are spending and what you are receiving is needed to help you ‘track’ your cashflow efficiently and sustain your wealth over the longer term.

From content to company

From first post to full business set up — we've got you covered.

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Structural problems

You may have started off as a sole trader but is that still the right structure for you?

As a business owner, you will lack the normal protections an employed role provides and as your brand grows, so may the demands on your business. Different business structures have various considerations, planning opportunities and risks. The right structure depends entirely on your personal circumstances, and this is not a ‘one size fits all’ solution.

Make sure you are seeking advice around the structure of your business to ensure you can maximise on the planning opportunities available to you, such as retirement planning and financial protection. These are key to supporting your long-term financial journey and building lasting financial resilience.

What’s the plan?

In addition to growing your visibility on social channels and retaining your following, what are your goals and what do you need your capital to achieve?

Let us align your wealth strategy to support not only your ongoing influencer ambitions but your personal goals too. With the right structure in place, a clear focus on your financials, and by working with a professional Financial Planner, you can be assured your structure and underlying investment strategy are in place to help you achieve long-term financial success. This partnership and increased financial education also help you avoid bad, uninformed financial decisions, which may present high levels of risk to your wealth.

Being a content producer is no easy feat; the constant demand for engaging content takes time, energy and creativity. By having the right team in place, you will ensure your wealth is structured to support long-term success. That way, you can gain peace of mind and focus on what you do best, creating fantastic content.

At Crowe Financial Planning, we can support you with your long-term financial planning needs and ensure your plan adapts and evolves with you over time. We can also liaise with Crowe U.K. LLP’s Tax Resolutions Team to ensure all your tax needs are being taken care of. Collectively, we work together, providing you with the peace of mind that you are getting fantastic financial outcomes. Get in touch today to take control of your financial future.

Disclaimers

Crowe Financial Planning UK Limited is authorised and regulated by the Financial Conduct Authority (FCA) to provide independent financial advice (FRN 185323).

This insight is approved for use by Crowe Financial Planning UK Limited on the date issued. The information on this page is for information purposes only, based on our understanding of legislation and market practice at the time of writing. It does not constitute financial, legal or tax advice, and appropriate professional advice should be sought before any course of action is pursued.

Where professional financial advice is sought, fees will apply and will vary depending on the complexity of the individual case. Any advice will be based on personal circumstances, and as with all financial planning, outcomes will depend on a range of factors that cannot always be predicted or guaranteed.

The value of investments can go down as well as up and is not guaranteed; investors may not get back the amount originally invested. Past performance is not a guide to future performance.

Tax treatment depends on individual circumstances and is subject to change. The FCA does not regulate Trusts, Tax or Estate Planning. The division of pension assets on divorce involves both financial and legal considerations, independent legal advice should be sought alongside any financial planning guidance.

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