Our 2024 research highlighted the need for global mobility (GM) functions to mature – moving beyond firefighting and fragmented processes towards structured, strategic delivery.
If they did this, they would be able to find the headspace to reduce complexity and pressure by focusing time on educating the business. This year, the focus has shifted from what maturity looks like to how it is achieved in practice.
We believe the answer, based on our 2025 survey on Artificial Intelligence (AI) and automation in collaboration with Santa Fe Relocation, The Cozm and a workshop we conducted with mobility leaders in July 2025, lies in the operational engine of global mobility.
Professionals agree that time is the most limited resource, and repetitive transactional work is the biggest barrier to impact. AI and automation are not about replacing human expertise – they are about creating the space for professionals to do the work that only humans can and should do; these are empathy, judgement, and trust. At the same time, our survey responses clarify that blue-sky solutions are not what people see as the priority but rather better processes and more automation to make the transactional work easier.
Our 2025 survey found that 72% of mobility leaders see transactional work as the main obstacle preventing them from being more strategic. These tasks range from data entry and compliance monitoring to invoice reconciliation and vendor coordination.
At the same time, 47% cited lack of time as the single biggest barrier to delivering a better employee experience. This shortage of capacity is directly linked to employee well-being – 69% of respondents worry about burnout in their teams due to constant operational overload.
These findings underline a central truth that mobility professionals do not lack insight, skill, or ambition. What they lack is time.
In July 2025, we hosted a live workshop with mobility leaders to discuss the ‘Future of Global Mobility’. Inevitably, much discussion centred on the role of AI and automation. The discussion made three points clear:
In short, professionals do not see themselves being replaced by technology. They want technology to give them back the hours they need to focus on the people matters in the business and their critical role as business advisors.
We had interesting discussions about the role technology can play. One leader explained she’d love for employee email queries to be automatically drafted by technology that can go and look up status in systems (status being a major driver of queries). We then posed the following question; what if the employees sending you the queries started to use the same automation to send you even more queries? Food for thought…
Last year, our maturity model described the levels of development for global mobility functions. This year, we extend the model by focusing on the operational maturity aspect of that same model. We focused on the extent to which processes are streamlined and supported by technology.

We see three stages:
Here the human value of mobility, empathy, engagement, and influence becomes the true differentiator. The know-how and experience of the mobility team is directly translated into valuable advisory for the business and the employees.

The biggest benefit of operational maturity is not cost reduction, although that could be significant. It is the time given back to skilled, experienced, knowledge-rich professionals who have been under pressure managing more complexity than they can keep up with.
When asked what they would do with more time, mobility leaders consistently said:
This is the dividend of automation – not fewer team members, but more human-centric teams driving more strategic value.
For organisations wondering where to start, three actions stand out.
The final action may require refocusing and refreshing of skill sets. A subject for another day.
Our research shows that 64% of mobility leaders believe AI and automation will significantly reshape operations in the next three years. But they also stress that success will not be measured by how much technology is deployed – it will be measured by how much time professionals get back to focus on people and advising the business.
Operational maturity in mobility is therefore not about doing more with less. It is about doing less of the wrong work so professionals can do more of the right human work.
The near future is not robot versus human. It is “technology handling the repetitive tasks, so humans can handle relationships and strategy.”
Global mobility has always been about people, helping employees and families navigate complex moves, supporting businesses as they grow, and balancing compliance with care.
In 2025, the path forward is clear. By investing in smarter operations, mobility leaders can unlock the time and space they need to bring their best human skills to the table.
The organisations that succeed will be those that see AI not as a replacement, but as a release – freeing mobility professionals to do their most human, most valuable work. By acting now, leaders can reduce noise, protect well-being, and amplify the human skills of empathy, judgement, and influence that no technology can replace.
The next three years will not be about who has the most automation, but who uses it best to give time back to people.
For further information on anything discussed in this article, please contact your usual Crowe contact.