Railway track

WHSmith’s potential breakup

A long time coming?

Mark Holborow, Director, Recovery Solutions
03/02/2025
Railway track

The potential breakup of WHSmith’s high street and travel divisions might seem like a shock, but in reality, it’s a move that’s been a long time coming.

For many years, the travel side of WHSmith, focused around stations and airports, has been the golden goose of the group. Need to grab a bottle of water before you jump on your plane to Portugal? Pop into WHSmith. Want to pick up a chocolate bar before you hop on your train to Taunton? Pop into WHSmith. Picking up a colouring book to keep the kids quiet whilst you board the bus to Bradford? Pop into WHSmith

But what plays so well at travel hubs falls flat when it is transported to the high street. Newspapers, books, stationery, sweets, a somewhat eclectic mix of toys and board games – in a previous decade, you’d be forgiven for thinking I was talking about Woolworths, and many of us will remember how that story ended.

It’s a worrying time for the 5,000 staff members who face an uncertain future. Their dedication deserves recognition and support. The fact that the high street division remains profitable and cash-generative should attract interest, but any purchaser will likely look to revitalise the product and service offering for the future to remain relevant in an increasingly digital age where ‘express’ supermarket stores and traditional convenience shops provide stiff competition in what was WHSmith’s traditional categories.

Let’s hope a visionary buyer steps in to breathe new life into these high street staples, ensuring they remain a beloved part of our shopping experience.

While the separation of WHSmith’s divisions may seem daunting, it presents a unique opportunity for innovation and growth. With the right leadership and strategic vision, both the high street and travel sectors can thrive independently, continuing to serve their loyal customers and adapting to the evolving retail landscape.

 For more information contact Mark Holborow or your usual Crowe contact.