PropTech – A central theme at MIPIM 2025

The adoption of technology is central to addressing some of the main challenges within the real estate sector. We expect that PropTech (property technology) will be a key theme at MIPIM this year (an annual property and real estate trade show held in Palais des Festivals in Cannes).

The use of technology in real estate

We recently ran a webinar to discuss the use of technology within real estate, highlighting some of the key challenges in respect of PropTech, how it has been used successfully and its potential future impact. 100% of our audience stated that they have already invested in PropTech or are actively looking to, demonstrating a strong forward movement into the industry.

With growing pressures for the real estate industry to reduce its carbon footprint, developers and investors are prioritising green technologies. Energy-efficient buildings, renewable energy integration, and the adoption of Environmental, Social, and Governance (ESG) frameworks will be a focal point for the sustainability challenge facing the industry. PropTech plays a critical role in these developments, offering solutions for energy management, resource optimisation, and smart building systems that enhance operational efficiency while reducing environmental impact. This was certainly echoed in the findings from our webinar – we found that the ability to make more informed decisions was the main reason to invest in PropTech and the second driver was that PropTech formed part of the company’s net zero strategy.

Data-driven insights and AI-powered tools are revolutionising property management, from predictive maintenance to market analysis. PropTech enables smarter decision-making. There also remains demand for flexible and hybrid workspaces. PropTech solutions are helping landlords and tenants to adapt by offering seamless booking systems, touchless technology, and better space utilisation tools, ensuring that buildings can evolve to meet the needs of a more fluid workforce.

There are still many challenges in how PropTech is being used within the sector. Our webinar identified the initial investment cost of PropTech, understanding who “owns” the adoption of technology within the organisation and the fear of investing in the wrong option can often be barriers to investing. However, our audience agreed that PropTech is no longer a niche within the industry and will be a key driving force behind innovation in the global property market. We expect these themes to continue to be part of conversations at MIPIM.

Are you attending MIPIM 2025?

Our Real Estate team is excited to be returning to MIPIM this year, to reconnect with our existing network and meet new contacts. If you’d like to catch up with a member of our team out in Cannes, please get in touch.

For more information on the issues raised in this article, please contact Caroline Fleet, or your usual Crowe contact.