Internationalization via E-commerce

PRR: Internationalization via E-commerce

Internationalization via E-commerce

Applications are now open for the "Internationalization via E-Commerce" measure, integrated into the Recovery and Resilience Plan. It is intended for all SMEs of any nature and legal form.

This competition has the following main objectives:

  • Raising awareness, capacity building, and consultancy for SMEs through a program aimed at promoting e-commerce for new exporters.
  • Developing a new individualized support program for digital promotion focused on market diversification for companies that already have a certain level of international consolidation through digital channels.

    Geographical Areas:

    All National Territory, including the autonomous regions of Madeira and the Azores.

    Eligibility Criteria

    Regarding the eligibility of applications, the access conditions are as follows:

    • Positive net equity in the complete fiscal year prior to the year of application.
    • Mandatory prior E-commerce Diagnosis, with a final score of over 20 points, on the Portugal Exporta website (AICEP).
    • Submission of a detailed International E-commerce Plan that supports the application and defines the type of application to be submitted.
    • Regularized tax and social security status with the Tax Authority and Social Security.
    • Demonstrating the ability to finance the project.

      Maximum Deadline for Projetct Execution
      12 months
  • Support Conditions

    Non-refundable incentive of 50% of eligible expenses, with minimum and maximum thresholds established as follows:

    • New Exporters (eligible expenses between €10,000 and €25,000)
    • More Markets (eligible expenses between €25,000 and €85,000)

    Eligible Expenses

    • Acquisition of equipment and software directly related to project implementation.
    • Expenses related to the acquisition of third-party services for:
      • Design and implementation of strategies applied to digital channels for market, channel, product, or customer segment management.
      • User-Centered Design (UX): designing, implementing, and optimizing digital strategies focused on customer experience that maximize attraction, interaction, and conversion.
      • Design, implementation, and optimization of Web Content Management (WCM), Campaign Management, Customer Relationship Management, and E-commerce platforms.
      • Creation of own online stores, registration, and optimization of presence on electronic marketplaces, including subscription expenses and membership fees during the project's execution period.
      • Search Engine Optimization (SEO) and Search Engine Advertising (SEA): improving the presence and ranking of e-commerce sites in search results, on search engines, for keywords relevant to each site's visibility and traffic.
    • Social Media Marketing: designing, implementing, and optimizing the presence and interaction with customers through social networks.
    • Content Marketing: creating and distributing digital content (short text, long text, images, animations, or videos) aimed at capturing the attention and attracting target customers to the company's offerings.
    • Display Advertising: placing ads for the company's offerings on third-party sites, including search engine results pages.
    • Mobile Marketing: translating strategies outlined in the previous points for viewing and interaction by customers on mobile devices, especially smartphones and tablets.
    • Business Intelligence and Web Analytics: collecting, processing, analyzing, and visualizing large volumes of data generated from customer navigation and interaction in the digital environment to identify patterns, correlations, and relevant insights that strengthen management processes and decision-making.
    • Costs of technical staff directly involved in project implementation, with competencies/expertise in e-commerce and digital marketing, corresponding to a minimum qualification level VI (NQF).
    Internationalization via E-commerce - Application Deadline

    Application Deadline

    The total allocation for this competition is €12 million, with €6 million allocated to each of the different phases of the competition and the following distribution by typology:

    • €4.5 million for projects in the "New Exporters" typology
    • €1.5 million for projects in the "More Markets" typology

    Application Deadline

    The application period runs in accordance with the following phases:

    • Phase 1: from 08/24/2023 to 09/15/2023, exclusively for candidates who conducted the Diagnosis between August 24, 2022, and June 30, 2023.
    • Phase 2: from 09/16/2023 to 10/20/2023, for the remaining candidates with a Diagnosis conducted on or after August 24, 2022.


    At your disposal we have a team of highly qualified professionals with extensive experience in the areas in which they operate.
    Sara Fernandes
    Sara Fernandes
    Associate Partner
    Advisory Firm