Moving your business online - how to begin?

Robert Ćwiertnia, Senior Consultant 
The development of digitisation and modern technologies is shaping the new economy. Every month more and more companies and consumers use the Internet, both to offer and purchase goods and services. What is important for planning an expansion on the e-commerce market?

The increasing digitisation of business, accelerated by the COVID-19 pandemic, has forced companies to make much wider use of new technologies and in many cases to change their existing business model. Many organisations, which until now were not active on the Internet, have already started or intensified their activities on the Internet. Undoubtedly, this creates great opportunity for development for companies which so far have not looked for opportunities to expand on the Internet and have not used advanced IT solutions on a larger scale.

The e-commerce market in Poland is developing at an incredible rate. According to Statista DigitalMarket Outlook report, Polish e-commerce is the 13th fastest growing e-commerce market in the world. Experts indicate that in 2020 the value of e-commerce in Poland will exceed 60 billion PLN.

The sustained growth rate makes the e-commerce sector increasingly competitive, which we all enjoy. On the other hand, companies entering the market of online sales face a great challenge to effectively reach customers and use the potential in the online world.

First steps

The decision to move your business online should be preceded by a multidimensional analysis which will allow you to answer the following questions:

  • Can such an activity bring the company the expected benefits?
  • How long will it take to get these benefits?
  • What will be the estimated return on investment?
  • What changes should be implemented to the existing process implementation method?
  • What resources do I need to initiate and operate the online sales channel on an ongoing basis?
  • How to measure the effectiveness of implemented actions?

How to improve effectiveness?

If a company already operates on the e-commerce market, but the results are not satisfactory, it is worth looking at individual processes and identifying areas to be optimized. Sometimes the effectiveness of the whole process may be affected by its single element, e.g. inefficient communication with a customer or unacceptably long time of processing a complaint. The implementation of appropriate corrective actions will help to increase the effectiveness of all online operations and improve the financial performance of the company.

How can we help?

The Crowe team of experts with vast knowledge and experience in business process optimization helps clients to decide whether it is worth to enter the e-commerce market, and if so, how to properly prepare a company for such an entry. We provide a preliminary evaluation of processes, which will allow to assess whether there is a justified reason to make changes and take further actions.

We offer our services and support in:

  • analysing the business in terms of possibilities and legitimacy of starting an online business,
  • adapting or building processes and resources for the digital transformation of your organisation,
  • advising on the choice of IT solutions which will enable both the improvement of internal systems and creation from scratch or optimization of the online store operation
  • the implementation of chosen solutions.


Contact our expert

Business Process Robotization