Oman forum on hotel travel and leisure was
organized by Crowe Oman, under the Horwath HTL umbrella and was inaugurated on
Tuesday under the patronage of the Ministry of Heritage and Tourism.
The meeting was presided over by Faisal bin
Abdullah Al Rawas, Chairman of Oman Chamber of Commerce and Industries (OCCI).
Welcoming the guests Davis Kallukaran,
Managing Partner Crowe Oman, said that the contribution of the tourism sector
to the gross domestic product (GDP) of Oman is only 2.4 per cent whereas the world
average is around 10 per cent. He also added “Oman is so unique and
blessed with a diversified topography from Salalah to Muscat with every nook
and corner rich in heritage and culture. We should know our strength and
available resources and leverage it by using technology”.
John Fareed initiated the first session on the
market scenario of the hotel industry in the Middle East region and highlighted
hotel performances and investments in the pipeline.
Chappell, the Global Director at Horwath HTL, spoke about outdoor tourism and
said, “Our experience in this burgeoning sector and scope of services ensures
that we can support our clients from the concept stage through opening and
ongoing operations. Horwath HTL’s outdoor hospitality provides a full range of
hospitality consulting services designed to address the unique operating,
investment and environmental issues found in the nature-based outdoor sector of
the hospitality industry. From initial location and site analysis, preliminary
market research and feasibility work to operator selection, our team has the
expertise to assist in new developments and repositioning of existing assets.
These involve market analysis, accommodation types, players and market
opportunities." He further emphasised that Oman has excellent potential in
Sinisa Taplovic, Global
head of Tourism advisory in his presentation talked about the developments in
the region and presented case studies about the developments in other GCC
countries. He commented that Oman has unique advantages in the tourism area and
is yet to take advantage of the potential. He said this is a virgin market and
the sky's the limit for growth.Adel Maniar, Partner
Business advisory in charge of hotel tourism and leisure consulting proposed
the vote of thanks and presented the mementos to the speakers.
Earlier Mazzon Al Balushi,
Relationship manager at Invest Oman made a presentation on the opportunities
for investors in Oman.
Lakshmi Kothanath and
Buthaina Al Abri, Manager HR at Crowe Oman made the introductions and
compering. The forum was attended by hoteliers, investors, financiers and
business owners from Oman apart from the officials from the Ministry of
Heritage and Tourism, the Ministry of Commerce, Industry & Investment
Promotion of Oman.