Crowe Healthcare Revenue Cycle Virtual Symposium sessions
This session will address the way revenue cycle processes and policies affect patients and organizational reputation. We’ll explore how to make patients the focus in ways that create positive rather than negative experiences – and why it’s important to do so.
After attending this session, attendees will be able to:
- Describe how and why revenue cycle policies affect patient experience
- Identify problematic revenue cycle policies
- Create strategies for revamping revenue cycle approaches
- Measure the impact of revenue cycle policy changes
Presenters
Colleen Hall, Managing Principal, Healthcare, Crowe
Jan Oldenburg, Principal, Participatory Health Consulting
This facilitated discussion between two executives from the payer side of healthcare and two executives from the provider space will offer perspectives on various topics from both sides of healthcare finance and will allow a conversation to evolve on how changes can be made to ensure that the patient remains the priority.
After attending this session, attendees will be able to:
- Summarize how payers and providers both win when putting the patient first
- Explain how contracting and pricing transparency are affecting healthcare
- Describe the challenges that payers and providers are dealing with each day
- Differentiate the perspectives of payers and providers in healthcare spaces
Presenters
Dustin Taylor, West Region President, UnitedHealth Group
Jim Springfield, President, Blue Cross and Blue Shield of Texas
Gayla Harvey, Vice President, Payor Strategy, WakeMed Health and Hospitals
Leah McTague, Vice President of Revenue Cycle, Piedmont Healthcare
The evolution to a more consumer-responsible and digitally connected healthcare industry has fallen short in two fundamental areas: Patients do not have sufficient experience to manage their own medical care, and most patients want a guide for navigating the complexities of a healthcare system. This program follows the journey of Blanca, a working mother, who encounters frustration, kindness, and (eventually) comfort via a health system’s patient management organization. Hospitals have all the digital tools necessary to create brand loyalty for their patients’ lifetime medical journey, thereby creating more customer lifetime value for providers.
After attending this session, attendees will be able to:
- Compare what has worked and what has not worked in patient management models through the years – and what can be part of the fifth-generation model, the patient management organization
- Describe the struggles and frustrations of a typical patient’s family that can be addressed in a more empathetic and digitally connected way, thereby creating loyalty through a better patient experience
- Define customer lifetime value – a retail-oriented term that has incredible applicability to healthcare patients and their desire for continuity and comfort
- Identify five things to do immediately to commence the journey to becoming a patient management organization
Presenter
Brian Sanderson, Principal, Healthcare Consulting, Crowe
This session will bring together four of the top revenue cycle executives from across the country to engage in an exciting discussion related to the current state of revenue cycle and other challenges, trends, best practices, and strategies.
After attending this session, attendees will be able to:
- Describe the challenges that revenue cycle executives are facing across the country
- Discuss where the revenue cycle is headed in the future
- Identify strategies and best practices related to high-performing revenue cycles
Presenters
Colleen Hall, Managing Principal, Healthcare, Crowe (moderator)
Dennis Shirley, Vice President of Revenue Cycle, UnityPoint Health
Charlie Graham, Vice President of Revenue Cycle (retired), Riverside Health System
Troy Spring, Leader, Revenue Cycle, Intermountain Healthcare
Heather Dunn, Vice President and Chief Revenue Cycle Officer, Vanderbilt University Medical Center
In this session, Crowe professionals will provide an overview of how environmental, social, and governance (ESG) trends are affecting the healthcare industry. They will review regulatory and other stakeholder considerations, discuss Sustainability Accounting Standards Board (SASB) standards, and offer best practices for taking the next steps on ESG strategy in 2022.
After attending this session, attendees will be able to:
- Describe why ESG is such a priority in 2022
- Identify the roles that regulators, patients, employees, and other key stakeholders play in ESG considerations
- Define the SASB standards and how they relate to healthcare providers
- Identify best practices for forming a cross-functional ESG team within a healthcare organization
Presenters
Colleen Hall, Managing Principal, Healthcare, Crowe
Chris McClure, Partner, ESG Services Leader, Crowe
Shameka Smith, Principal, Healthcare Consulting, Crowe