Purpose drives us

Our purpose is: Shaping Your Better Tomorrow. Together. Today. It’s the standard we live by and reflects what we hold important as both a firm and as individuals.

We are driven by passion, deep understanding, and integrity. We work together as a team to serve the needs of our people and our communities. We embrace and celebrate collaboration, growth, and learning.

We lead with insights, and we’re committed to always do better and be better. We embrace the legacy of where we’ve been, and our duty to tomorrow.

Our values guide us

Our purpose inspires us and our values define us. They impact everything we do, no matter how big or small. Our values remind us who we are, what we do, why we work, and how we get things done. More than a mission, they’re the principal actions that guide our way.

Care

We truly, deeply care about others, ourselves, and the future.

We invest our time and energy into our people and value their success. We believe in building each other up and showing our gratitude to one another.

Trust

We empower our people to be leaders: to be agile, to lead with integrity, and to extend trust to others.

Doing the right thing is how we built our reputation. We’ve set our sights high, but we’ll never lower our standards to get there, and we trust our people to do the same.

Courage

We encourage our people to be bold and take action, knowing their team will support them.

We stand up, step out, and speak our minds without fearing the unknown. We dare to do great things, challenge the status quo, and blaze trails for the next generation to follow.

Stewardship

We work hard to help our future generations thrive.

That's why we focus on the necessary endeavors of today to strengthen the communities of tomorrow. Some of the seeds we sow now may take decades to blossom, but we plant and tend them anyway. Our responsibility is in the here and now to benefit who and what comes next.

Embracing diversity, affirming equity, and creating inclusion

Our team is woven from people of many races, ethnicities, religions, genders, orientations, and abilities. We strive to reach beyond our walls and engage in diversity efforts that affect our profession, our future leaders, and our communities. Supporting our people in coming to work as their whole, authentic selves is part of us shaping a better tomorrow. It's part of how we care for our people and commit to our common principles as a firm.

Our past, present, and commitment

From our humble origins in South Bend, Indiana, almost a century ago, Crowe has grown into a worldwide accounting, consulting, and technology firm. Generations of experience and expertise empower and inform us. We help create lasting value through smart decision-making for the people who count on us.

Crowe Chronicles: Stories of purpose and values

Our purpose and values are all about our people. They live them out every single day, in every single interaction with each other, our clients, and our communities – and we want to bring those stories to life. Our “Crowe Chronicles” series showcases how people from all over the firm are living and connecting to our purpose and values, and how those experiences impact their everyday lives. Check back regularly to see new stories.
Crowe Values: Care, Trust, Courage, Stewardship
Care

John Epperson

​"I write down one thing I do each day to shape a better tomorrow.  Some days it feels like I can move mountains, and other days it feels like I am flicking pebbles, but I have found such purpose with a focus on continued progress for a better tomorrow."

Courage

KT Trivedi

"At its most fundamental level, care is showing concern for others. To me, caring is the 'plus one' attitude of our strongest leaders, as they bring others to the table. The investments that we make in our future leaders strengthen Crowe's capabilities and delivers value to our clients."
Purpose

Holis Hanson-Pollock

"I can't think of anything more important in a profession than trust. Professional relationships, both with our clients and amongst our colleagues, are built over time, and everything we put into them – respect, clear and honest communication, the sharing of knowledge – is in the pursuit of trust."

John Epperson

​"I write down one thing I do each day to shape a better tomorrow.  Some days it feels like I can move mountains, and other days it feels like I am flicking pebbles, but I have found such purpose with a focus on continued progress for a better tomorrow."

KT Trivedi

"At its most fundamental level, care is showing concern for others. To me, caring is the 'plus one' attitude of our strongest leaders, as they bring others to the table. The investments that we make in our future leaders strengthen Crowe's capabilities and delivers value to our clients."

Holis Hanson-Pollock

"I can't think of anything more important in a profession than trust. Professional relationships, both with our clients and amongst our colleagues, are built over time, and everything we put into them – respect, clear and honest communication, the sharing of knowledge – is in the pursuit of trust."
Stewardship

Judy Harris

"Whether as a first-generation college graduate, only black student receiving B.S. degree in accounting graduation day, or only woman in an assembly, I naturally identify with courage. I also recognize it. Crowe leaders have made courageous steps which embrace diversity and promote a working environment where all employees can thrive."
Trust

DiMarie Lord

"Volunteering with Junior Achievement invigorates me and positively impacts the students involved. Preparing the youth for successful futures embodies stewardship and building a better tomorrow. Educating about financial literacy, entrepreneurship, and the importance of education is investing in the future of our community. The students' smiles and joy are priceless."

Judy Harris

"Whether as a first-generation college graduate, only black student receiving B.S. degree in accounting graduation day, or only woman in an assembly, I naturally identify with courage. I also recognize it. Crowe leaders have made courageous steps which embrace diversity and promote a working environment where all employees can thrive."

DiMarie Lord

"Volunteering with Junior Achievement invigorates me and positively impacts the students involved. Preparing the youth for successful futures embodies stewardship and building a better tomorrow. Educating about financial literacy, entrepreneurship, and the importance of education is investing in the future of our community. The students' smiles and joy are priceless."