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Aron Gunningham

Aron Gunningham

Senior Financial Planning Consultant
Cheltenham
My office information
01242 234421

4.9

Aron Gunningham financial-advisor-ifa ratings on VouchedFor

I began my career in financial services in 2009, building my expertise across a range of firms before joining Crowe UK in 2017 as an Independent Financial Advisor. Since then, I have focused on delivering tailored, comprehensive financial planning to clients across the South of England, with a particular emphasis on helping them improve and protect their wealth for the long term.

More recently, I relocated to lead Crowe's financial planning team in Cheltenham, a role that reflects both the firm's growth ambitions and its confidence in my ability to drive client outcomes at a senior level. I take a genuinely advice-driven approach, focused on understanding each client's individual objectives rather than defaulting to complex investment strategies.

I am proud to hold Chartered Financial Planner status and Fellowship of the Personal Finance Society (FPFS), the highest level of professional recognition in our field. Fewer than 3% of UK advisors hold this distinction. These qualifications reflect a long-standing commitment to technical excellence, ethical practice, and placing clients at the centre of everything I do.

Learn more about me

VouchedFor Top Rated Adviser 2026

Recognised in the VouchedFor 2026 Top Rated Adviser Guide for consistently strong client feedback and high professional standards.

View my client reviews on VouchedFor

My team

If I am not available or cannot get back to you right away, please feel free to reach out to Zoe and Jack for any technical queries or Dawn for any administration queries from my personal clients and Jess for any administration queries from my corporate clients. The team are always happy to help and will make sure you get the support you need.
Jess Biggs
Jess Biggs
Client Support Coordinator
0118 959 7222
Zoe Hitchcock
Zoe Hitchcock
Head of ParaplanningMaidstone
01622 767676
Jack Savage
Jack Savage
Trainee Paraplanner
0124 223 4421
Dawn Simmonds
Dawn Simmonds
Senior Client Support Coordinator
0118 959 7222

My insights

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AI is changing financial planning. Discover where it can add value, where it falls short and why human advice still matters.
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Attracting and retaining top talent in the UK
We explore the various employee benefits available and their impact on your high-net-worth business.

About me

Why I became a Financial Planner?

I chose to become a financial planner to empower individuals and families with the clarity and confidence needed to make sound financial decisions.

My goal is to help clients navigate complex financial landscapes, ensuring their wealth is both protected and positioned for long-term growth.

Specialist areas of advice I find rewarding.

Every client engagement begins with a clear understanding of their ambitions. I excel at translating these ambitions into measurable objectives, and I am dedicated to providing ongoing guidance and strategic reviews.

This ensures my clients remain on course to achieve meaningful and enduring financial outcomes.

What's important to me when delivering advice?

My philosophy centres on delivering advice that is genuinely tailored to each client’s unique circumstances.

I believe in building lasting relationships founded on trust, transparency, and integrity — offering bespoke strategies that prioritise clients’ goals above all else, rather than relying on generic products and solutions.

What I enjoy most about my role.
The most fulfilling part of my work is helping clients reach the point where they can confidently embrace the next chapter of their lives — whether that’s retirement or another milestone — secure in the knowledge that their financial future is assured.
What matters to you most in three words?
Humour, trust, and empathy are the cornerstones of my approach, both professionally and personally. These values enable me to build authentic connections and deliver advice that truly resonates with my clients.