Aron Gunningham

Aron Gunningham

Senior Financial Planning Consultant
Cheltenham

I began my career in financial services in 2009, developing a deep understanding of the sector over more than fifteen years. In 2017, I joined Crowe as an Independent Financial Adviser, delivering tailored advice to clients across the South of England.

Recently, I relocated to Cheltenham to head up Crowe’s financial planning team – a testament to the firm’s confidence in my expertise and leadership. Alongside this, I’m proud to hold Chartered Financial Planner status and Fellowship of the Personal Finance Society (FPFS), the highest level of professional recognition in our field. These achievements reflect my commitment to technical excellence, ethical practice, and delivering the very best advice to clients.

My team


If I’m not around or can’t get back to you right away, please don’t hesitate to reach out to anyone on my team—they’re always happy to help and will make sure you get the support you need. 
Rob Barnett
Rob Barnett
Senior Paraplanner, CharteredCheltenham
Kirsty Wake
Kirsty Wake
Senior ParaplannerCheltenham
Lucy Raines
Lucy Raines
Senior Client Support CoordinatorThames Valley

My insights

Insert Clear Filter Text
loading gif
Trust registration
Trustees: New HMRC registration requirement
HMRC now requires certain UK trusts to register with its AEOI portal by 31 December 2025, enhancing tax compliance and reporting standards.
financial planning salary sacrifice pension cap budget 2025
Salary sacrifice pension cap announced in the Autumn Budget 2025
Salary sacrifice pensions face a £2,000 cap from 2029, but it is still a smart, valuable benefit for most employees.
plant with hands in soil
FSCS protection limit increase
New FSCS protection limits from 1 December 2025; what it means for your savings, joint accounts and peace of mind.
woman paying on phone
Returning from a high-inflation economic environment
As the BOE prepares to potentially lower interest rates, savvy savers could/may significantly bolster their financial positions.
Man Smiling holding bag and coat
Attracting and retaining top talent in the UK
We explore the various employee benefits available and their impact on your high-net-worth business.
man holding tablet in farm
Business Relief 2026
Planning for business owners with over £1 million of qualifying assets.
older couple on laptop
Your checklist for the tax year ahead
We provide a general overview of opportunities available at the start of the new tax year.
Worker with grinder
Why is Business Protection so important?
Having the right protection in place helps your business work through disruptions and stay financially stable.
Trust registration
Trustees: New HMRC registration requirement
HMRC now requires certain UK trusts to register with its AEOI portal by 31 December 2025, enhancing tax compliance and reporting standards.
financial planning salary sacrifice pension cap budget 2025
Salary sacrifice pension cap announced in the Autumn Budget 2025
Salary sacrifice pensions face a £2,000 cap from 2029, but it is still a smart, valuable benefit for most employees.
plant with hands in soil
FSCS protection limit increase
New FSCS protection limits from 1 December 2025; what it means for your savings, joint accounts and peace of mind.
woman paying on phone
Returning from a high-inflation economic environment
As the BOE prepares to potentially lower interest rates, savvy savers could/may significantly bolster their financial positions.
Man Smiling holding bag and coat
Attracting and retaining top talent in the UK
We explore the various employee benefits available and their impact on your high-net-worth business.
man holding tablet in farm
Business Relief 2026
Planning for business owners with over £1 million of qualifying assets.
older couple on laptop
Your checklist for the tax year ahead
We provide a general overview of opportunities available at the start of the new tax year.
Worker with grinder
Why is Business Protection so important?
Having the right protection in place helps your business work through disruptions and stay financially stable.