The personal data protection is nothing more than protection of the individuals' data by the entity that stores and processes them. Nowadays, personal data are often considered as equally valuable or even more valuable than money, so they should be protected equally effectively against loss, unauthorized access or leakage, so that they do not reach the entities/individuals who are not entitled to possess them. An individual who makes his or her data available to a particular entity shall trust that the entity has provided appropriate technical and organisational measures to ensure adequate data protection and to process them in accordance with applicable law and regulations.
The appropriate personal data protection imposes numerous obligations on companies, but at the same time provides substantial benefits:
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Protection of personal data