Originally featured on Forbes.com for Crowe BrandVoice.
If there was ever any doubt about the irreversible immersion in the digital economy, the COVID-19 pandemic demonstrated such by forcing people to learn, practically overnight, how to conduct much of their lives online. Although pandemic restrictions on our daily lives have eased, the acceleration of technology continues apace.
In this era of digital transformation, companies are under immense pressure to rethink their business models, embrace experimentation, and become more agile as they respond to the continual change that accompanies technology advancement. Adapting to change involves volatility, but with strong leadership and an openness to ongoing, incremental progress, companies can reap the benefits of a true digital transformation journey while keeping employee and customer satisfaction high.