Attracting and retaining top talent in the UK 

A guide to employee benefits for high-net-worth businesses

04/09/2026
Man Smiling holding bag and coat

In today's competitive landscape, attracting and retaining top talent is crucial for the success of any business. This is especially true for high-net-worth businesses in the UK, where a skilled workforce is essential for driving innovation and growth. While high salaries are undoubtedly a factor, a comprehensive employee benefits package can be the tipping point in a candidate's decision.

This article explores the various employee benefits available in the UK, their impact on your high-net-worth business, and strategies for crafting a benefits package that attracts and retains the best employees.

Understanding the UK benefits landscape


Employee benefits in the UK fall into two main categories: mandatory and voluntary.

Mandatory benefits

These are legally required by the government and provide a safety net for employees.

  • National Insurance Contributions (NICs): Employers and employees pay NICs through payroll. For employers, this is a statutory payroll obligation rather than an employee benefit in itself, although it forms part of the wider employment cost base and supports the UK social security system.
  • Statutory Sick Pay (SSP): Employers must pay eligible employees SSP if they are absent due to sickness. From 6 April 2026, SSP is payable from the first full day of sickness absence, the previous three waiting days have been removed, and the Lower Earnings Limit no longer applies. The 2026/27 rate is the lower of £123.25 per week or 80% of average weekly earnings, for up to 28 weeks.
  • Statutory Maternity Pay (SMP), Statutory Paternity Pay (SPP), and Shared Parental Pay (ShPP): These schemes provide financial support to eligible parents during leave periods. Employers should also take account of Statutory Neonatal Care Leave and Pay, which provides additional leave where a newborn baby needs qualifying neonatal care. Neonatal Care Leave is available as a day-one right, while Statutory Neonatal Care Pay is subject to separate eligibility conditions.
  • Statutory Annual Leave: Full-time employees are generally entitled to at least 5.6 weeks of paid annual leave per year, which equates to 28 days for someone working five days a week. Employers can include bank holidays within this entitlement if they choose. Part-time workers are entitled to the same leave on a pro-rated basis.

Voluntary benefits

These are offered at the employer's discretion and can be a powerful tool for attracting and retaining talent. Some popular voluntary benefits include the following.

  • Private Medical Insurance (PMI): The National Health Service (NHS) is a fantastic resource, but waiting times for non-urgent procedures can be long. PMI provides access to quicker treatment times and a wider range of healthcare options in private hospitals and clinics. This can be a major perk for employees who value faster access to specialists or specific treatments.
  • Pension Schemes: Employers must comply with workplace pension automatic enrolment duties for eligible workers and make employer contributions where required. Enhanced employer pension contributions, salary sacrifice arrangements, financial education and wider retirement planning support can go beyond the statutory minimum and help employees build long-term financial security. This demonstrates a long-term commitment to employee well-being and financial security.
  • Life Assurance: This benefit provides financial protection for employees' families in the event of their death. The payout from a life insurance policy can help surviving family members cover expenses like mortgages, childcare, and education costs. It offers peace of mind to employees and demonstrates the company's care for their overall well-being.
  • Income Protection: Income is essential for maintaining one's standard of living. Income protection insurance provides financial support if an employee is unable to work due to long-term illness or disability. This benefit offers security and reduces financial stress during a difficult time.
  • Employee Assistance Programs (EAPs): These confidential programs offer employees counselling and support on various personal issues, such as stress, anxiety, relationship problems, or financial difficulties. EAPs can help employees navigate challenges and improve their overall well-being, leading to a more focused and productive workforce.
  • Flexible Working Arrangements: All employees have the legal right to request flexible working from their first day of employment, although this is a right to request rather than an automatic right to the working pattern requested. Employers can strengthen their proposition by offering clear, practical and well-communicated flexible working options, such as hybrid working, flexible hours, compressed hours or job sharing. This can be particularly attractive to working parents, caregivers, or those who value the ability to manage personal commitments alongside their work responsibilities.
  • Cycle to Work Scheme: This government-backed program allows employees to save money on bicycles and cycling equipment purchased through their employer. It promotes a healthy lifestyle, reduces commuting costs, and helps employees contribute to a greener environment.
  • Childcare Support: Childcare remains a significant expense for working parents. Employer-supported childcare vouchers and directly contracted childcare schemes are closed to new applicants and generally remain available only as legacy benefits for employees who joined on or before 4 October 2018 and continue to meet the eligibility conditions. Employers may instead support employees through workplace nursery provision, signposting to Tax-Free Childcare, emergency or backup childcare support, or flexible working arrangements that help parents manage childcare commitments.
  • Health and Wellbeing Benefits: A healthy workforce is a productive workforce. Offering benefits like gym memberships, healthy food options in the workplace, and flu vaccinations demonstrates a commitment to employee well-being. Healthy employees take fewer sick days and are generally more engaged and productive.
  • Discounts and Perks: Everyday savings and practical perks can add visible value to a benefits package. Discounts on gym memberships, season ticket loans for public transport, or even free lunches can be a welcome perk that enhances the overall proposition for potential employees.

The Impact of employee benefits on your business


A well-designed employee benefits package offers significant advantages for your business.

  • Attracting top talent: A competitive benefits package makes your company stand out in the job market, attracting high-calibre candidates with the skills and experience you need.
  • Employee retention: A comprehensive benefits package helps you retain your best employees, reducing costly recruitment and training expenses.
  • Increased productivity and morale: Employees who feel valued and supported by their employer tend to be more engaged, productive, and satisfied, leading to a more positive work environment.
  • Improved employer brand: A strong employer brand built on attractive benefits fosters loyalty and attracts future talent organically.
  • Tax advantages: Some employee benefits may receive favourable tax or NI treatment. For example, employer pension contributions through salary sacrifice and qualifying workplace nursery provision can carry NI advantages, though the treatment depends on the structure of the benefit and the employee's circumstances. Employers should review the tax treatment carefully before implementation, as rules and reliefs can change.

Crafting the right employee benefits package for your business


There's no one-size-fits-all approach to employee benefits. Businesses have the flexibility to tailor their packages to attract the specific talent they need. Here are some key considerations.

  • Identify your target talent pool: Understand the demographics, needs, and priorities of the talent you want to attract. What benefits are most likely to resonate with them?
  • Conduct a benefits audit: Review your existing benefits program and identify areas for improvement.
  • Benchmark against competitors: Research the benefits offered by similar companies in your industry.
  • Consider cost-effectiveness: Balance the cost of benefits with the return on investment in terms of attracting and retaining talent.
  • Offer flexibility: Consider offering a flexible benefits program that allows employees to choose the benefits that are most relevant to them. This can be particularly attractive to a diverse workforce with varying needs.
  • Focus on wellbeing: Employees increasingly value benefits that promote a healthy work-life balance and overall wellbeing.
  • Communication is key: Clearly communicate your benefits package to potential and existing employees, highlighting its value proposition.

If you would like to explore how you can enhance your benefits package, do not hesitate to contact us today.

Get in touch


Call, email, sign up for our newsletter, or complete our contact us form to arrange a confidential consultation.  

call_end_24px  email_24px   chat_24px   contacts_24px

Meet our Crowe Financial Planning team

Our Financial Planning teams are based across our offices in Cheltenham, Kent, London, Manchester, Midlands and Thames Valley.

Disclaimers

Crowe Financial Planning UK Limited is authorised and regulated by the Financial Conduct Authority (‘FCA’) to provide independent financial advice.

The information contained within this article is based on our understanding of legislation, whether proposed or in force, and market practice as at August 2026.

Levels, bases and reliefs from taxation may be subject to change, and the availability and tax treatment of employee benefits will depend on each employer’s arrangements and each employee’s individual circumstances. The Financial Conduct Authority does not regulate tax planning.

Please be aware that by clicking onto any links to third party websites you will be leaving the Crowe Financial Planning website. Please note that Crowe Financial Planning is not responsible for the accuracy of the information contained within the linked sites.

Related insights

loading gif
Bare Trusts
Bare Trust vs. Discretionary Trust: Where to place your Discounted Gift Trust
We look at where to place your Discounted Gift Trust comparing Discretionary vs. Bare Trusts.
Older couple working on laptop
IHT Planning through your Will
Explore how Will planning, Trusts and life insurance could help manage Inheritance Tax on your home and the key points to consider.
woman coding in dark
AI in financial planning
AI is changing financial planning. Discover where it can add value, where it falls short and why human advice still matters.
Man Smiling holding bag and coat
Attracting and retaining top talent in the UK
We explore the various employee benefits available and their impact on your high-net-worth business.
A young woman smiling whilst looking at laptop
Investing vs Savings
Saving and investing can play different roles in a financial plan. Explore the key differences, potential risks and factors to consider.
Terraced houses in the UK
Inheritance Tax planning and your home: Options to consider
Could your home play a role in Inheritance Tax planning? Explore the considerations around downsizing, equity release, gifting and shared occupation.
A businesswoman in conversation
What value does working with a financial advisor add?
Explore what research reveals about the value of financial advice, from investment decisions to retirement planning and confidence.
Two men in discussion during a meeting
What is a Letter of Authority (LOA)?
A guide to Letters of Authority (LOAs), including servicing rights, provider access and how we can support your financial plans.
older couple in the park
Inheritance Tax gifting rules: Tax-free gifts and allowances explained
Gifting cash can reduce IHT liabilities. We highlight the various gifts allowed for the purposes of tax-free gifting
cup-laptop-sunset
Why annuities are making a comeback in retirement planning
With the renewed interest in annuities, we offer insights for informed retirement planning.
Professional Paraplanner Awards 2026
Katie Burgess Highly Commended at Professional Paraplanner Awards 2026
Katie Burgess receives Highly Commended recognition at the Professional Paraplanner Awards 2026.
parent with young girl
Protecting your loved ones
We explore the different types of life insurance and outline the key stages where family life insurance can be pivotal in protecting your loved ones.
Bare Trusts
Bare Trust vs. Discretionary Trust: Where to place your Discounted Gift Trust
We look at where to place your Discounted Gift Trust comparing Discretionary vs. Bare Trusts.
Older couple working on laptop
IHT Planning through your Will
Explore how Will planning, Trusts and life insurance could help manage Inheritance Tax on your home and the key points to consider.
woman coding in dark
AI in financial planning
AI is changing financial planning. Discover where it can add value, where it falls short and why human advice still matters.
Man Smiling holding bag and coat
Attracting and retaining top talent in the UK
We explore the various employee benefits available and their impact on your high-net-worth business.
A young woman smiling whilst looking at laptop
Investing vs Savings
Saving and investing can play different roles in a financial plan. Explore the key differences, potential risks and factors to consider.
Terraced houses in the UK
Inheritance Tax planning and your home: Options to consider
Could your home play a role in Inheritance Tax planning? Explore the considerations around downsizing, equity release, gifting and shared occupation.
A businesswoman in conversation
What value does working with a financial advisor add?
Explore what research reveals about the value of financial advice, from investment decisions to retirement planning and confidence.
Two men in discussion during a meeting
What is a Letter of Authority (LOA)?
A guide to Letters of Authority (LOAs), including servicing rights, provider access and how we can support your financial plans.
older couple in the park
Inheritance Tax gifting rules: Tax-free gifts and allowances explained
Gifting cash can reduce IHT liabilities. We highlight the various gifts allowed for the purposes of tax-free gifting
cup-laptop-sunset
Why annuities are making a comeback in retirement planning
With the renewed interest in annuities, we offer insights for informed retirement planning.
Professional Paraplanner Awards 2026
Katie Burgess Highly Commended at Professional Paraplanner Awards 2026
Katie Burgess receives Highly Commended recognition at the Professional Paraplanner Awards 2026.
parent with young girl
Protecting your loved ones
We explore the different types of life insurance and outline the key stages where family life insurance can be pivotal in protecting your loved ones.