Tennis ball

Game, Set, Plan

Financial Lessons from Wimbledon

James Coldwell
30/06/2025
Tennis ball
Financial planning lessons from Tennis? ‘You cannot be serious!’ I hear you say. But, like a Rafa Nadal forehand, I am deadly serious. As we are well and truly into Wimbledon season, it’s the perfect time to draw inspiration from the champions gracing Centre Court. Beneath the surface of their athletic brilliance lies a wealth of discipline, strategy, and long-term thinking — qualities that mirror the foundations of smart financial planning. There are a surprising number of insightful lessons to be learnt from previous and current Wimbledon favourites that we can apply to financial planning principles.

Serena Williams – Goal setting and diversification

Where better to start than with 23-time Grand Slam champion, Serena Williams. Her career has been defined by clear goals, focus and the ability to adapt. Early in her career, she set her sights on surpassing Steffi Graf’s record of 22 Grand Slam singles titles, which she achieved in 2017 when winning the Australian Open. Similarly, the foundation of a successful financial plan involves identifying specific, measurable goals and maintaining focus on how to achieve them, whether its strategies for building a retirement fund or reducing Inheritance Tax.

Less well known is that Serena diversified early. While dominating on court, she did not simply sit on her earnings. Instead she invested in startups, launched her own fashion line, and became a venture capitalist. Her  approach mirrors the importance of diversifying a financial portfolio, not only to reduce risk but also to potentially enhance long-term investment growth

Roger Federer – Consistency and decision-making

Where would this list be without the universally loved Roger Federer. In his recent viral speech, Federer asked his audience what percentage of points they thought he won during his career. The answer? Only 54%! Despite this, he went on to win 80% of his matches, claiming eight Wimbledon titles along the way. This was due in part to consistency, strategy and knowing which points mattered the most. He went on to say that, when losing a point, his mantra was ‘it’s only a point.

'What can we learn from this in terms of financial planning? Having a well-thought-out, consistent financial strategy where smart choices are made over time (using your pension and/or ISA allowance, for example) can help in achieving financial success.

Using his mantra, remaining calm and taking a long-term view over short-term perfection can help maintain perspective and avoid making rash decisions, leading to better outcomes.

Sir Andy Murray - The Power of persistence

Moving onto the much-supported Brits, Andy Murray will no doubt be jubilant at the recent announcement that a statue of him is to be erected at Wimbledon. However, his journey to success was one of pure grit and tenacity. In an era of Federer, Nadal and Djokovic, winning his home tournament was at the toughest it may have ever been. He kept grinding and, after losing in the final the year before, he won the Wimbledon men’s singles championship in 2013, becoming the first British male to win the title in 77 years.

Financial success often requires this same hardened mindset. Paying off debt, saving for retirement or putting protection in place may not be the most glamorous ways to use your hard-earned cash. However, over time, these small, persistent efforts compound into big results.

Emma Raducanu – Financial flexibility and optimism 

I do not think I would be alone in saying Emma Raducanu’s 2021 US Open title win at the age of 18 was nothing short of spectacular. Through this, she became the first ever qualifier to win a Grand Slam tennis title, and did so without dropping a set. Her story is a reminder that opportunities can arise quickly and seizing them can be key to success.

Financially, this means adapting your plan to take advantage of opportunities, such as changes to legislation or life events. Incorporating some flexibility into a plan to allow for such changes can mean you will be well-placed to react to these as they arise.

While Emma has not yet replicated the heights of 2021 at Wimbledon, there remains a sense of optimism that she can repeat her previous successes on the green grass of Southwest London. This kind of optimism is an important and often overlooked aspect of financial planning especially in today’s volatile markets. Maintaining a positive outlook on the financial future can again help avoid rash decisions and lead to more positive, confident planning overall.

Summary

So, as you prepare to dip your strawberries in cream, pop your bottle(s) of fizz and douse yourself in sun cream (only for it to endlessly rain), remember to reflect on what financial lessons you could be learning during this great tournament, and how these can be applied to your financial plan.

Meet our Crowe Financial Planning team

Our Financial Planning teams are based across our offices in Cheltenham, Kent, London, Manchester, Midlands and Thames Valley.

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