Greenwashing - new regulations, new risks
How can you communicate ESG activities safely and avoid the risks associated with unsubstantiated "green" claims?
Does your company communicate that it is "eco-friendly," "climate neutral," or "sustainable"?
If so, the new regulations may require changes to the way you communicate.
Growing regulatory requirements and increased activity by supervisory authorities mean that environmental marketing claims must be supported by reliable evidence. Claims that were standard practice only a short time ago may now be considered greenwashing and expose a company to legal, financial, and reputational consequences. During the webinar, we will show you how to prepare your organization for the new requirements and conduct environmental communications in line with current and upcoming regulations.
During the webinar, you will learn:
Who is this webinar for?
This webinar is for you if you:
- are responsible for marketing or brand communications,
- work in ESG or sustainability,
- work in compliance or legal functions,
- are responsible for customer relations and product communications,
- manage regulatory risk,
- make decisions regarding ESG strategy and corporate communications.
Why is this topic so important today?
Companies increasingly use environmental communications as a way to build a competitive advantage.
At the same time, regulations and the expectations of regulators and consumers are changing. General environmental claims, eco-labels, and statements regarding the environmental impact of products and business activities are subject to growing scrutiny.
In practice, many organizations are uncertain about:
- which communications comply with regulations,
- how to document environmental claims,
- who is responsible for their verification,
- how to balance effective marketing with legal requirements.
Do not wait for the first inspection or for a campaign to be challenged. Prepare your company now.
Learn how to prepare your organization for new requirements and create environmental communications that build customer trust while meeting regulatory expectations.
What will you learn?
- which messages most frequently lead to greenwashing allegations,
- how to assess risks before a campaign is published,
- when environmental claims require supporting evidence,
- how to establish an approval process for marketing communications,
- how to reduce the risk of sanctions and disputes with supervisory authorities.
Agenda
| # | Topic | Details |
|---|---|---|
| 1 |
Greenwashing - why has it become one of the most important topics for businesses? |
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| 2 |
New regulations on environmental communications |
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| 3 |
Which communications may be considered greenwashing? |
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| 4 |
How can your company prepare? |
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| 5 |
Best practices and recommendations |
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| 6 |
Q&A |
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Bonus for participants
After the webinar, we invite you to a short consultation with an expert.
During the meeting:
- we will discuss the challenges your organization is facing,
- we will answer questions regarding the new regulations and their impact on your business,
- we will identify possible courses of action and best practices.
Speakers:
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Milena Kowalik-Szeruga |
Head of Consulting, Crowe Poland Milena Kowalik-Szeruga is responsible for coordinating ESG (Environmental, Social, and Governance) and EHS (Environment, Health, and Safety) projects. She is a sustainability expert with over 10 years of experience. She has delivered more than 200 ESG projects for Polish companies and international corporations. She is an auditor and a certified European ESG Advisor (EFPA). She holds a Master's degree in Environmental Engineering and Safety Engineering. |
 |
Ilona Chodorowska |
ESG Consultant | Sustainability & Funds An expert with more than 25 years of experience in international cooperation, economic relations, and business communications. For many years, she has supported the development of business partnerships and international initiatives, building long-lasting relationships between the business and institutional sectors. Since 2005, she has specialized in intercultural differences in business and business etiquette, delivering training for managers and international teams. In recent years, her professional focus has been on ESG, sustainability, and business transformation, with particular emphasis on GHG Protocol, Net Zero, and sustainable finance. |
