Spanning digital channels including TikTok, Instagram and YouTube, the world of content creators has evolved into a unique community of professionals who inventively fill various niches across the social media landscape. Canada’s content creator economy has experienced exponential growth, particularly post-pandemic. With cult-like followings in tow, influential creators have successfully grown diverse businesses out of what was initially considered a hobby or side-hustle.
With revenue streams as unique as their creator’s content, influencers can leverage subscriptions, advertising, and sponsored posts amongst a plethora of various avenues to earn an income. Known for her highly relatable sketches portraying hectic family dynamics, Kris Collins has become Canada’s second biggest TikTok influencer. With an incredible 47.8 million followers, @kallmekris was a hairdresser until COVID-19 lockdowns forced her to pivot. With the creator economy reaching new heights, we are watching individuals seize the opportunity to make a lasting impact in the social media space.