4150 Sainte-Catherine Street West, 6th floor,
Québec H3Z 2Y5,
Ingrid Jensen joined Crowe BGK in 2011 as the firm's first Marketing Director and in 2013 her role expanded to embrace Human Resources. She handles employer-employee matters including Professional recruitment. Her core concerns are staying in touch with the employees and respecting the vision and needs of the partners. “I love staying connected with the future leaders of our firm, there is so much we can learn from them and I believe it is important that they have a voice in the firm from very early on.” Ingrid works closely with the Managing Partner and the Management Committee on a daily basis. In 2011, with the endorsement of the Management Committee, she undertook the task of revisiting the firm’s core mission and values. She formed a team, known as The Group of Seven, which consists of seven employees from different areas of the firm and with varied years of experience. Their collaboration resulted in a new firm philosophy based on 12 principles that the employees and partners strive to follow each day.
Ingrid was instrumental in helping our Managing Partner research and assess potential international accounting networks, which ultimately led to our current membership with Crowe Horwath International. This membership led us to the 2015 decision to rebrand the firm under the name Crowe BGK. “To be a marketer and to be given the opportunity to lead a rebrand is very exciting. It is a lot of hard work but it will create new opportunities to make some noise in our local, national and international markets.” Ingrid’s view on the future of Crowe BGK is as simple and clever as the Dr. Seuss book Oh, the Places You’ll Go!
What’s behind Ingrid’s passion in working with the partners and employees? “The clients—I want to help the firm give our clients our best; we cherish their business and the working relationships we have established. We must never lose sight of that.”
Before joining Crowe BGK, Ingrid had over fifteen years of experience at Sun Life Financial. While there she gained the experience of managing groups of employees both large and small and of building solid business relationships. She then spent several years in marketing and international business development for organizations as diverse as Franco Dragone Entertainment Group and Just for Laughs.