Vision, Purpose and Values
We are dedicated to the vision and mission that guide our actions and shape our purpose.
Crowe UAE’s journey began in Dubai in 1981, when Dr. Khalid Maniar established a chartered accountancy practice built on professionalism, integrity, and personal service. Since then, we have grown alongside the UAE’s evolving business environment, expanding our capabilities to support organizations across sectors and stages of growth.
At Crowe UAE, our vision is to be the leading professional services firm in the region distinguished by integrity, expertise, and measurable impact. We aim to shape the future of business by delivering forward-thinking solutions that empower organizations to grow with confidence in a rapidly evolving global environment through trusted partnerships and strategic insight.
Our purpose is to create enduring value for our clients, our people, and the communities we serve by fostering a culture of collaboration, innovation, and excellence that transforms complexity into opportunity and delivers measurable, sustainable growth.
Our values define how we think, act, and serve integrity as our foundation, collaboration as our strength, accountability in execution, and innovation driving continuous improvement to build lasting relationships and meaningful impact.
We care about building long-lasting relationships with our clients and team members. Our sincere, professional, and personal approach promotes ongoing open dialogue, fostering mutual respect and trust with the individuals, businesses, and diverse communities we work with. Close working relationships are central to our effective service delivery.
We share knowledge and experience in an easily understandable and practically applicable manner. We take the time to understand our clients, their businesses, and the markets they operate in by listening and asking challenging questions. We collaborate to achieve our clients' goals and the aspirations of our team.
We invest in the continual quality and training of our team members and have a passion for continued innovation and agility to help our clients reach their pinnacle of success. As the pace of change accelerates and business decisions are made more quickly, our partners and professionals are always available and committed to helping clients and our team prepare for the future.
We grow by making smart decisions that have lasting value for our clients and team members. Our skills, services, and resources – both nationally and globally – have expanded to make us one of the UAE's leading firms and a member of a major global network. In a rapidly changing world, we help to address tomorrow's questions, achieving growth and financial strength with the highest quality audit, tax, advisory, and consulting services.
We are dedicated to ensuring client success. Recognized for our exceptional client experience, we work together to create opportunities that help our clients achieve their goals.
We believe in empowering our people by cultivating leadership and collaboration. We ensure our team members thrive and contribute to collective success.
We are committed to environmental and social stewardship, promoting diversity and inclusion while creating positive impact on our communities.
We focus on technological advancements to enhance client experience, improve efficiency, and deliver forward-thinking solutions.
We uphold the highest standards of integrity, ensuring quality, accountability, and trust in all that we do.
We value trust, honesty, and respect, creating lasting relationships with clients, partners, and communities.
At Crowe, our commitment to the UAE’s National Emiratisation vision goes beyond policy it is grounded in our belief in the potential and ambition of Emirati talent. We are dedicated to creating meaningful career pathways that empower Emirati professionals to grow into confident leaders within the audit and advisory profession, contributing both to our firm and to the nation’s continued progress.
We focus on delivering a strong employee experience through accelerated career progression, early client exposure, and structured rotation opportunities across sectors. Our mentorship framework including leadership shadowing and direct Partner engagement ensures guidance, visibility, and real career direction. At the same time, we maintain a balanced workload approach to support sustainable growth and performance.
Continuous learning is central to our development philosophy. We provide partial sponsorship for ACCA, CPA, or CA qualifications, supported by study leave and access to our internal technical training academy. Our flexible work arrangements, including hybrid options where feasible, reduced travel where possible, and supportive Ramadan schedules, reflect our commitment to creating a workplace that understands and respects both professional and personal priorities.
We also invest in the next generation by actively hiring and developing Emirati graduates, recognizing performance, and encouraging community engagement aligned with national goals. Through these initiatives, Crowe remains committed to nurturing capable, future-ready Emirati professionals who will help shape the firm and the UAE’s evolving economic landscape