Feasibility Studies and Market Research

Feasibility Studies and Business Plan

Business Plan

A Business plan ensures strategic planning of how a company manages and grows the business, re-emphasizing its vision, mission, values, and business strategy for realization of its corporate, commercial and financial goals, laying down new growth and diversifying plans to maximize value for its key stakeholders, in the short term as well as over the long-term period usually for 5-7 years.


Policy and procedures, SOP’s and Finance manuals ensure that a well documented and robust financial control framework is implemented with an organization that ensures transparency, accountability and trust at all levels.

Feasibility Studies

Blueprint for the success and growth. Helps the management to take informed investment decisions. This can be used for expanding the business, diversify and introduction of new products, analyzing and evaluating the financial impact and considering other implications about the proposed project. The main aspects of feasibility study are Market Analysis, Operational, Commercial, Financial Plan and Analysis.

These are often needed when a company wishes to find out the viability of projects or use the study results to approach financial institutions for financing. It is through these feasibility studies that financial projections are tested and all the variables and factors determining success or failure of a project are strictly evaluated.

We have the experience and knowledge to undertake these feasibility studies. Through our previous work, we have developed methodologies, financial models and connections with other experts to successfully package high quality feasibility studies for our clients.

Market Analysis

Operational Feasibility

Commercial Viability

Financial Plan & Analysis

Other Implications

Brief outlook and overview of the industry. Sales funnel and segment assessment, Market size and growth opportunities, key growth drivers, competition analysis, emerging customer preferences and food trends, stakeholder demographic analysis, etc.

Market and Technology trends affecting the industry.

Pricing strategies and analysis: Analyze pricing trends and strategies utilized by market peers and competitors' analysis.

SWOT analysis.

Regulatory & cultural factors, etc..

Evaluate the practicality of executing the proposed project and organisation capabilities.

Analyze project resource requirements, manpower and technology.

Identify potential operational challenges and solutions.

An effective organization structure exists.

Analyze the business model's sustainability (size and segments).

Assess pricing strategies and revenue projections.

Consider potential risks and mitigation strategies.

Extent of competition.

Detailed proposed project cost and financing structure

Estimate the proposed cost of operations.

Detailed financial projections, including revenue, expenses, and profitability.

 Determine the project's financial feasibility, including payback periods and return on investment (ROI).

Conduct sensitivity analysis to account for various scenarios.

Explore legal, regulatory, and compliance requirements.

 Assess environmental and social impact, if applicable.

Consider any ethical or reputational implications.


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