Why Africa?
Africa has solidified its position as the second fastest-growing region globally, following Asia. In 2025, Africa’s economy is projected to expand by an impressive 4.2%, significantly outpacing the global average of 3.2%. This growth is fueled by substantial infrastructure investments, thriving natural resource sectors, and a dynamic workforce. Crowe Global’s internal market intelligence confirms these promising trends, reinforcing Africa’s role as a key market for global business expansion.
A gathering of leaders to shape the future
Crowe Global’s Africa Meeting in Nairobi brought together nearly 40 leaders from various firms across the continent, including representatives from our largest EMEA Member Firms in the UK, France, and Germany. The discussions revolved around Africa’s economic forecast and the evolving needs of clients in the region. Over the course of two days, participants engaged in strategic discussions aligned with Crowe Global’s ambitious growth plans, including the goal of doubling global revenue by 2030. Significant insights were shared on market expansion, key initiatives, and Crowe Global’s overall strategy for Africa.
Growth and market positioning
Key data points reinforced Africa’s economic potential and Crowe Global’s growing influence in the region. Our network achieved double-digit growth, with the EMEA region leading the way at an impressive 13% increase. The meeting emphasized the importance of identifying key markets and leveraging strategic advantages to enhance our position in Africa’s evolving economic landscape.
Technology as a key enabler
Technology was identified as a crucial driver of growth. Crowe’s Chief Digital Officer provided an update on the state of AI within Crowe Global, highlighting opportunities to integrate advanced digital solutions and enhance efficiency across our operations. Leveraging technology will be fundamental to maintaining our competitive edge and expanding our reach in Africa.
Brand recognition and market influence
A significant highlight was the recent Brand Pulse Survey powered by Qualtrics, which ranked Crowe Global 4th in the market— positioning us ahead of some key competitors. This recognition is a testament to Crowe’s growing influence and market credibility, reinforcing our commitment to delivering excellence.
Collaboration and business opportunities
A standout panel discussion focused on Africa’s business opportunities, fostering collaboration, and strengthening partnerships. Key topics included:
Joint business initiatives to drive new opportunities Leveraging centers of excellence
Capitalizing on global account opportunities
By working together as one, Crowe Global is well-positioned to support clients and stakeholders in navigating Africa’s business landscape effectively.
Media recognition & thought leadership
For the first time, Crowe Global received extensive press coverage on national television and in newspapers. Leaders were interviewed by KBC Live Show on Kenya Television, discussing critical topics such as ESG’s impact on businesses and the importance of regulatory readiness. Additionally, Crowe’s discussions on technology and talent garnered significant media interest, further establishing our thought leadership in these vital areas (The Star Newspaper; Citizen TV; KTN).
Crowe Working as One – Africa & Beyond
The 2025 Africa Meeting in Nairobi reaffirmed Crowe Global’s commitment to fostering growth and innovation across the continent. As we continue to expand our presence, we remain dedicated to driving business success through collaboration, technology, and strategic market positioning.
With Africa’s economic outlook stronger than ever, Crowe Global is ready to seize the opportunities ahead and solidify its role as a trusted partner for businesses navigating this dynamic landscape.