Crowe launches Crowe Materials Accelerator for Sales
9/30/2026
New AI-enabled CRM solution helps materials companies streamline customer engagement, quoting, estimating and sales operations
CHICAGO (September 30, 2026) – Crowe Advisory LLC today announced the launch of the Crowe Materials Accelerator for Sales, an AI-powered solution designed to modernize commercial operations for materials companies. Built on Microsoft Dynamics 365 Sales, the solution extends a connected CRM foundation with industry-specific AI-assisted estimating, intelligent quoting, and sales workflows designed for materials companies.
For many materials companies, responding to a sales opportunity still requires sellers to navigate disconnected systems, spreadsheets, engineering reviews, CAD analysis, and ERP-driven processes before they can produce an accurate quote. For manufacturers of fabricated parts, generating a quote often requires engineering reviews, manual CAD analysis and spreadsheet-based calculations that slow response times and create operational bottlenecks. Crowe Materials Accelerator for Sales applies AI throughout the quoting process to automate repetitive work, surface actionable insights and help sales teams respond with greater speed and confidence.
"Materials companies need technology that understands the complexity of their products and the pace of today's market," said Andrew Callaghan, managing partner of the metals and materials group at Crowe. "Crowe Materials Accelerator for Sales embeds AI into the sales and estimating process, helping teams automate manual tasks, generate more accurate quotes and make better-informed decisions. By combining our industry experience with Microsoft AI technologies, we're helping clients transform quoting from a reactive process into a strategic competitive advantage."
Crowe Materials Accelerator for Sales extends Dynamics 365 Sales across the commercial lifecycle—from customer engagement and sales activity tracking, through AI-assisted estimating and quote creation, to integration with Dynamics 365 Finance and Supply Chain Management for quote-to-order and operational handoff.
The solution's AI-assisted estimating capabilities simplify fabricated part quoting by analyzing CAD file uploads, automatically cleaning geometry, generating parametric shapes when CAD files are unavailable, optimizing true-shape nesting and calculating material and processing costs. By reducing manual engineering effort and streamlining complex estimating workflows, the solution helps sales teams deliver faster, more accurate quotes while maintaining continuity from initial customer engagement through production and fulfillment.
Crowe Materials Accelerator for Sales represents the latest evolution of Crowe’s Microsoft-based offerings for the materials industry, connecting customer engagement and sales execution with the operational systems that ultimately determine what can be produced, delivered, and fulfilled.
For more information about Crowe Materials Accelerator solutions, visit https://www.crowe.com/services/consulting/metals/erp/accelerator
About Crowe
Crowe operates in an alternative practice structure and provides professional services through two separate entities: Crowe LLP delivers audit and attest services, and Crowe Advisory LLC provides tax, advisory, consulting, and other nonattest services.
The Crowe Global network consists of more than 300 independent accounting and advisory services firms in more than 150 countries around the globe, making it one of the largest accounting networks in the world (as of July 2026). As independent members of Crowe Global, Crowe LLP and Crowe Advisory LLC serve clients worldwide.
For many materials companies, responding to a sales opportunity still requires sellers to navigate disconnected systems, spreadsheets, engineering reviews, CAD analysis, and ERP-driven processes before they can produce an accurate quote. For manufacturers of fabricated parts, generating a quote often requires engineering reviews, manual CAD analysis and spreadsheet-based calculations that slow response times and create operational bottlenecks. Crowe Materials Accelerator for Sales applies AI throughout the quoting process to automate repetitive work, surface actionable insights and help sales teams respond with greater speed and confidence.
"Materials companies need technology that understands the complexity of their products and the pace of today's market," said Andrew Callaghan, managing partner of the metals and materials group at Crowe. "Crowe Materials Accelerator for Sales embeds AI into the sales and estimating process, helping teams automate manual tasks, generate more accurate quotes and make better-informed decisions. By combining our industry experience with Microsoft AI technologies, we're helping clients transform quoting from a reactive process into a strategic competitive advantage."
Crowe Materials Accelerator for Sales extends Dynamics 365 Sales across the commercial lifecycle—from customer engagement and sales activity tracking, through AI-assisted estimating and quote creation, to integration with Dynamics 365 Finance and Supply Chain Management for quote-to-order and operational handoff.
The solution's AI-assisted estimating capabilities simplify fabricated part quoting by analyzing CAD file uploads, automatically cleaning geometry, generating parametric shapes when CAD files are unavailable, optimizing true-shape nesting and calculating material and processing costs. By reducing manual engineering effort and streamlining complex estimating workflows, the solution helps sales teams deliver faster, more accurate quotes while maintaining continuity from initial customer engagement through production and fulfillment.
Crowe Materials Accelerator for Sales represents the latest evolution of Crowe’s Microsoft-based offerings for the materials industry, connecting customer engagement and sales execution with the operational systems that ultimately determine what can be produced, delivered, and fulfilled.
For more information about Crowe Materials Accelerator solutions, visit https://www.crowe.com/services/consulting/metals/erp/accelerator
About Crowe
Crowe operates in an alternative practice structure and provides professional services through two separate entities: Crowe LLP delivers audit and attest services, and Crowe Advisory LLC provides tax, advisory, consulting, and other nonattest services.
The Crowe Global network consists of more than 300 independent accounting and advisory services firms in more than 150 countries around the globe, making it one of the largest accounting networks in the world (as of July 2026). As independent members of Crowe Global, Crowe LLP and Crowe Advisory LLC serve clients worldwide.
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