The impact of the COVID-19 pandemic on the business of healthcare has been striking: Patient volumes, and therefore revenue, have been significantly down across the industry. And, while the second surge of the pandemic has created some uptick in COVID-19-specific volumes and revenue, traditional medical and surgical volumes do not appear to be returning to early 2020 levels.1
These changes to healthcare utilization are the result of a few different factors. Primarily, many patients have been putting off care during the pandemic due to virus fears and hesitancy to interact with the healthcare environment. Because of these changes in utilization, provider organizations will be left with a sicker, more acute patient population.
As healthcare leaders grapple with these changes while making short- and long-term financial plans, several market indicators offer insight into future opportunities. The common thread among these indicators? Digital. Many signs indicate healthcare is on the precipice of a true digital health environment.