Making Sense of AI: A Business-First Approach

Zach Bernstein, Rohit Mukherjee
| 8/1/2025

AI is evolving rapidly as are the challenges of putting it to work. In this webinar, Crowe specialists explore how organizations can move beyond AI experimentation and start building strategies to help organizations achieve real, lasting business value.

This webinar recording delivers a practical, business-first perspective on where AI fits in your organization, how to assess its potential, and what it takes to move from scattered pilots to scalable impact. You’ll hear how to break down business roles into AI-compatible tasks, evaluate use cases with clarity, and align tools with both strategy and day-to-day needs.

Whether you’re just starting your AI journey or refining an existing program, this session offers insight you can apply immediately and at your own pace.

After watching this recording, you should be able to:

  • Break down business roles into actionable, AI-compatible tasks
  • Understand the five core capabilities of business AI and where they apply
  • Evaluate AI opportunities using a four-pillar framework: complexity, feasibility, business impact, and data readiness
  • Identify and avoid common pitfalls in deploying generative AI
  • Align AI initiatives with executive strategy and front-line workflows

Note: Only attendees of the live webinar are eligible for CPE or CLE credit for qualifying webinars. If you view the webinar recording on this page you may not be eligible for CPE or CLE. For questions about CPE, contact [email protected].

Additional CPE information

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Contact us

Our team has experience helping businesses create value through different forms of AI, and we have firsthand experience creating tailored solutions to use in our own firm. We’re here to help with the expertise you need to implement the right AI solutions for your business.
Grant Ludema
Grant Ludema
Principal, Consulting
Zach Bernstein
Zach Bernstein
AI Forward Deployed Engineer
Rohit Mukherjee
Rohit Mukherjee
Consulting