Crowe Ireland hosts industry leaders at Annual Irish Hotel Market Briefing 2026

Crowe Ireland, in partnership with JLL, hosted its Annual Hotel Market Briefing, bringing together hospitality, tourism and investment professionals for one of the sector’s most anticipated industry events.

The briefing offered a comprehensive overview of the Irish hotel market, including performance analysis from the Crowe Ireland Annual Hotel Industry Survey 2025 and outlooks for the year ahead. Attendees received an exclusive presentation of the Crowe and Horwath HTL Hotel Survey, the industry’s leading performance benchmarking study, now widely regarded as an essential resource for hotel owners and operators across Ireland.

This year’s event also featured an in‑depth market presentation from Crowe’s Hospitality, Tourism & Leisure team, covering key trends including room rate performance, regional demand shifts, operational cost pressures, and evolving guest expectations. The insights provided delegates with valuable context for strategic planning in a market characterised by resilience and continued post-pandemic recovery.

A highlight of the morning was a live guest interview with Paul Higgins, Partner at the MHL Hotel Collection, who shared his expert perspective on the operational and investment landscape. Drawing on extensive experience across one of Ireland’s largest hotel groups, Paul offered thoughtful commentary on emerging opportunities, brand positioning, and the market forces shaping the sector’s evolution. His contribution was met with strong engagement and excellent feedback from attendees.

The event provided delegates with high-quality data, relevant analysis, and the opportunity for meaningful networking. The post-briefing networking session allowed industry leaders to discuss shared challenges, explore market sentiment and connect with peers from across the hotel and investment community.

Speaking after the event, Weldon Mather, Director of Hospitality, Tourism and Leisure at Crowe, expressed his appreciation for the strong attendance and ongoing industry support.

“Today’s turnout highlights the importance of data-driven insight and open dialogue within the sector. Crowe is proud to continue delivering trusted market intelligence and support the ongoing development of the Irish hotel industry.”