People walking along a footpath in the sun

Hospitality, tourism and leisure

As specialist hospitality consultants, we provide impartial expert advice on hospitality, tourism and leisure projects at every stage of the lifecycle.

Specialist hospitality consultants


Crowe's multi-disciplinary team, including experienced accountants and hospitality consultants, provides expert advice on hospitality, tourism and leisure projects at every stage of their lifecycle. We have extensive knowledge and understanding of the industry, serving clients such as investors, developers, management companies, owner-operators and public bodies. Our annual Hotel Industry Survey serves as a benchmarking tool for the sector.

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Hospitality assets

Hospitality assets such as hotels and resorts are a complex real estate category. Hotel asset performance is susceptible to market fluctuations, location issues, management sophistication and high capital investment. As a result, hospitality assets require a special market understanding and product expertise to guide investors, lenders and owners through the complex nature of asset acquisition, management and disposal transactions.

Our services


Irish R&D and innovation funding  - Crowe Ireland

Independent Business Reviews/ Operational and Financial Reviews

Our team has industry experience and knowledge in all aspects of hospitality and tourism operations. We can evaluate the performance of an existing operation, providing a detailed objective analysis for future decision making. We can provide an independent review of a hospitality or tourism business’s financial position, funding structure, management structure, quality systems, sales strategy, and market analysis.
Accessing funding: preparing a business plan - Crowe Ireland

Financial Restructuring 

Our specialist consultants are particularly effective at implementing financial restructuring transactions to maximise returns for all stakeholders. Restructuring transactions can involve disposals, valuations, debt renegotiation, changes of management, preparing the asset for sale and repositioning analysis and implementation.

Warning signs your business may be in trouble - Crowe Ireland

Feasibility Studies 

A feasibility study is an important first step in analysing the suitability of a location for a hotel business. We will include a full supply and demand analysis and an evaluation of the suitability of the location for a hospitality business. We will project operating income and expenditure for the hotel up to a ten year period and we offer recommendations on facilities, branding and strategy.
Filing annual returns & financial statements - Crowe Ireland

Planning and Development

Market research and analysis capabilities underpin the planning process for hospitality, tourism and leisure projects.

By thoroughly understanding market characteristics and trends, we are able to identify development opportunities and provide recommendations for maximising project performance.
Government supports for employers and employees - Crowe Ireland

Acquisitions and Disposals

Successfully completing acquisitions and disposals benefits from careful planning and implementation led by experienced professionals. We provide a range of advice including commercial and financial due diligence, transaction structuring, finance raising and other transaction support services.
whats your next move - Crowe Ireland

Coaching and Training 

We operate training programmes for clients across a series of business and financial modules aimed at senior and middle management. We also offer coaching services to guide business owners and managers in dealing with business opportunities and challenges.
Rightsizing your business ahead of uncertain times - Crowe Ireland

Marketing

We work with individual tourism businesses and tourism marketing groups to develop and implement marketing plans. These plans cover marketing and digital marketing actions which are included in a tactical plan. Tactics are tailored to fit the specific target markets of the client and use the latest integrated online and offline marketing techniques.
Strategic buyers vs financial buyers - Crowe Ireland

EIIS Funding 

The Employment and Investment Incentive Scheme (“EIIS”) is a tax relief incentive scheme which provides tax relief to eligible Investors for investments in certain qualifying small and medium sized trading companies based in Ireland. We can assist hotels in assessing whether they qualify for EIIS and also assist with the application to Failte Ireland for a Certificate of Approval, which is a requirement for applicants coming from the tourism industry.
Irish Revenue update on COVID-19 - Crowe Ireland

Asset Management  

We can assist owners and funders in providing asset management, operational analysis and property turnaround advice. Our team assesses the full spectrum of strategic possibilities to ensure the best positioning option for each asset to attain maximum cash flow and return on investment. Other areas of attention include operational oversight, revenue management strategies, food and beverage performance, operational efficiencies and cost benefit of capital expenditure.
M&A notification thresholds increased - Crowe Ireland

Mentoring 

We have been involved in mentoring several hundred tourism businesses on behalf of multiple clients including Fáilte Ireland and Local Enterprise Offices in fields including:

  • Organisational Development
  • Business Planning
  • Market Segmentation and Targeting
  • Marketing and Digital Marketing Strategy
  • Product/Business/Festival Development
  • International Sales
  • Project Management
  • Collaboration and Partnership Building

Our hospitality, tourism and leisure services brochure

Download our brochure outlining our specialist HTL services.

Download PDF

Crowe Ireland HTL brochure cover

Horwath Hospitality, Tourism & Leisure (HTL)


We are members of Horwath Hospitality, Tourism & Leisure (HTL), the world's number one hospitality, tourism and leisure consulting organisation. The Horwath HTL network comprises over 52 offices in 38 countries and provides solutions through a combination of international experience and expert local knowledge.
Naoise Cosgrove, Managing partner - Crowe Ireland
Naoise Cosgrove
Managing Partner, Corporate Finance
Partner, Corporate Recovery - Crowe Ireland
Aiden Murphy
Partner, Corporate Finance & Recovery  
Weldon Mather, Director, Hotel, Tourism & Leisure
Weldon Mather
Director, Hospitality, Tourism & Leisure