Engaging with stakeholders is crucial to the success of any organisation. To succeed, an organisation must have a clear vision derived from a robust strategic planning process, and an effective strategic plan or marketing plan can only come from stakeholder engagement.
Our consulting team work with organisations with a diverse range of stakeholders. Key stakeholder opinions and insights are incredibly valuable in the early stages of the planning and development processes . Robust consultation adds insight into the operating environment, the marketplace, trends, user / customer need, and growth opportunities, as well as to a vision of the organisation’s future.
Effective engagement helps translate stakeholder needs into organisational goals and creates the basis of effective strategy development. Discovering the point of consensus or shared motivation helps a group of stakeholders to arrive at a decision and ensures an investment in a meaningful outcome. Indeed, without internal alignment you cannot build an effective strategy or implement change.
Stakeholders can differ depending on the business or organisation. They can include employees, customers, suppliers, shareholders, regulatory or government agencies, boards of directors, and business owners. Each has a unique perspective about what it will take for the organisation to succeed. For example, internal stakeholders, like employees, know the strengths and weaknesses of the organisation from the ground up, and have first-hand knowledge of what it takes to deliver. External stakeholders will have a different, but equally valuable, perspective about how the organisation and its operations impact them.
A shared understanding is essential to building a cohesive vision for the future. We bring value to the strategic and marketing planning process by implementing an active consultation and engagement process and providing an open forum for discussion and debate. We help to align, impartially and objectively, an organisation around a common vision and make recommendations on how the future ambition can be best achieved.
To find out more about some of the recent stakeholder engagement projects Crowe has managed, or to find out how we can help your organisation with strategic planning and stakeholder consultation, contact our Consulting Team.