Key themes from the Business Plus Accountancy Plus Survey
Irish businesses are operating in an environment marked by sustained uncertainty. Geopolitical volatility, regulatory change, cost pressures and rapid technological development are all shaping how organisations plan, invest and make decisions. In this context, resilience and preparedness have become more important than prediction.
In a recent Accountancy Plus survey published by Business Plus, Crowe Ireland Managing Partner Naoise Cosgrove shared perspectives on how these forces are affecting owner‑managed and mid‑market businesses, and how professional advisers are responding to a more complex and demanding operating environment.
One of the clearest themes to emerge over the past year is how this uncertainty is changing decision‑making. Businesses are increasingly seeking advice that is grounded, commercially focused and pragmatic. Rather than pursuing growth at any cost, many organisations are prioritising balance sheet strength, risk awareness and informed decision‑making. This reflects a broader shift towards long‑term resilience and sustainability.
Against this backdrop, corporate activity continues to play an important role for many businesses. Crowe has supported clients on acquisitions, disposals, valuations and funding as organisations look to reposition, strengthen core operations or pursue selective growth opportunities. In many cases, transactions are being approached with greater discipline, a clearer strategic rationale and increased focus on execution risk.
Technology continues to play a growing role in this evolution. Artificial intelligence and automation are becoming more embedded in professional services and in client organisations, but adoption remains cautious. Many businesses recognise the potential benefits of technology while remaining focused on governance, data quality and risk. Controlled, purposeful implementation aligned to strategy is increasingly valued over rapid or experimental deployment.
The survey also highlights ongoing pressures beyond technology. Talent availability and cost inflation remain significant challenges for many sectors, particularly in a near full‑employment environment. Regulatory change continues to place demands on management teams, especially where in‑house expertise is limited. Against this backdrop, access to experienced advice and timely insight has become more critical.
Despite these challenges, there is cautious optimism across Irish business. Many organisations remain resilient, well-capitalised and focused on long‑term value creation, even as they navigate uncertainty and change.
