CHICAGO (May 26, 2016)—As part of its dedication to innovation in the workplace, Crowe Horwath LLP recently announced the redesign of its internal performance management program. Mainstays of the professional services culture, such as cascading goals, formal annual evaluations and traditional ratings for individuals, are out. “Measuring What Matters” is in. Crowe is one of the largest public accounting, consulting and technology firms in the U.S. The new program will roll out on June 1.
“One of our themes for the past year has been to measure what matters,” said Julie Wood, Crowe chief people officer. “But our performance evaluation program was focused on compliance and looking backward rather than focusing on career development and looking forward. Our environment is very dynamic. The work we do and how we do it is always evolving. We need our approach and process to reflect that. We will be more focused on the future and helping build leaders at all levels of the firm as we move ahead.”
Some of the other features in the “Measure What Matters” program will include:
“It was time to move away from the traditional rating scale used to assign a formal ‘rating’ to each person,” Wood added. “This new program is a work in progress, so we will be refining it and asking our people for their feedback as we move forward, similar to a crowdsourcing approach. This new process will then be adjusted and improved throughout the year. We are excited to start this journey and to focus on higher quality coaching conversations rather than being bogged down in administrative and compliance related performance activities.”
This is just one more step Crowe has taken to be innovative in the professional services market. In December, the firm implemented a new mobility strategy as part of its approach to attracting and retaining the best talent, allowing personnel to work where they’ll be most productive. The firm has also implemented a more casual approach to dress, in line with the nature of work that needs to be completed on a given day.
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