A fast NetSuite ERP implementation helped a global specialty food supplier change direction and stay in business during COVID-19 shutdowns.
If restaurants, hotels, and in-person events are severely restricted, temporarily closed, or even closed altogether, how can the companies that sell them food products survive? That was the challenge faced by Arabian Food Corp. (AFC), a global supplier of frozen, chilled, and dry fine-food products, based in Saudi Arabia.
The company experienced a major disruption to its business model when its business-to-business pipeline and sales for food delivery dried up due to economic restrictions brought about by the pandemic. In a period of just a few weeks, the company saw its sales plummet. It needed to adjust quickly, as its survival over the next few months was at stake.
When COVID-19 struck, initial conversations between AFC representatives and Crowe consultants were already taking place, and Crowe was engaged to help the company update its Oracle® NetSuite software. This implementation allowed AFC to improve business processes and support a strategic redirection to counter the singular challenge of COVID-19. The company decided to add a business-to-consumer (B2C) line, facilitated by the implementation of the cloud-based, integrated NetSuite ERP solution.