Banking analytics and data insights

Our 360-degree views of customer-bank relationships provide:

• Predictive attrition models to target high-value customers whose behaviors indicate possible churn
• Customer sentiment from online sources and contact centers that can predict the likelihood of life events
• Improved segmentation of customers based on dynamic behavior indicators

Profitability analysis and a 360-degree view of branch performance and products offer:

• Predictive models that can increase customer attraction, increase account openings, and assist with branch rationalization and planning
• Prescriptive models to determine propensity to open an account and to make cross-sell recommendations

Peer analysis and benchmarking against historical best-in-class performance provide:

• Scorecards and predictive models that use alternate sources and big data to improve approval rates for loans
• Budgeting and forecasting models to optimize branch performance
• Robotic process automation to provide increased automation efficiency and reduced risk

Website and mobile app customer activity tracking helps you:

• View historical trends
• Target the specific customers who will most likely respond to marketing campaigns
• Determine which offers customers will find most valuable through increased channel optimization
• Improve cross-sell and up-sell initiatives through better customer targeting

Compliance with financial crime, stress testing, and other regulations to assist you with:

• Increased effectiveness of fraud detection through improved cognitive models
• Improved efficiency and effectiveness of anti-money laundering investigations through advanced network relationship generation and entity resolution
• Predictive models for forecasting stress testing