Irish hotel market: trends and analysis

Market report – June 2021

In 2019, the tourism industry in Ireland was valued at over €9bn to the economy, with overseas visitor numbers at their highest-ever level at 10.8m. Similar to other countries, COVID-19 has had an extreme impact on the tourism sector, with a lack of international visitors and restrictions on hospitality, tourism and leisure businesses. 

The recommencement of international travel and connectivity into Ireland, as well as the full reopening of the economy, will be important measures to grow the sector again and regain the losses incurred since the pandemic began. Ireland is considered a leading tourism destination with a high-quality product offering and the continued investment into the Dublin hotel sector is reflective of this. 

This June 2021 report provides an insight into Ireland’s tourism and hospitality market. We examine the international and domestic tourism trends. With global air traffic forecast by the International Air Transport Association (IATA) to amount to just 43% of pre-pandemic levels, domestic demand for hotel rooms will not be sufficient to adequately support the sector. 

The report looks at the supply of new hotel rooms into the Dublin and regional market as well as transaction activity and hotel performance across the Dublin and regional market. 

With over 80 years’ experience in the Irish hospitality industry, Crowe’s dedicated hotel, tourism and leisure team is uniquely qualified to offer financial, operational and strategic support to help hospitality business face the challenges imposed by the COVID-19 crisis. To find out how we can help your business, contact a member of our hotel, tourism and leisure team.
Irish hotel market trends and analysis - Crowe Ireland
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Naoise Cosgrove, Managing partner - Crowe Ireland
Naoise Cosgrove
Managing Partner
Corporate Finance
Partner, Corporate Recovery - Crowe Ireland
Aiden Murphy
Corporate Recovery
Clodagh O'Brien, Partner, Consulting - Crowe Ireland
Clodagh O'Brien
Partner, Consulting