Deals - March 2022

Created in late 2018 by entrepreneurial couple Charlotte Catton and Franck Ladouce, What Matters is a brand of refillable household and hygiene products, which aims to change consumption habits. The company generated nearly €2.5 million in revenues last year from online sales.

To distribute its rechargeable household products through a physical network, the online brand has brought together Altaïr, Bpifrance, Citizen Capital, as well as FO Manzanita Capital and Camélias to raise €4 million.

Launched in 2013 and acquired by Altavia Group in 2018, the pan-African marketing communications agency Altavia Blue Lions is strengthening its position in Africa, the Indian Ocean and the West Indies, with the acquisition of all six agencies of Reunion-based Master Group, headed by François Mandroux.

By acquiring these agencies, respectively located in Reunion Island (Court-Circuit, Facto), Madagascar (Facto, Unit Media), Mauritius and Martinique (Facto), the Paris-based group is expanding into new markets while creating synergies, and adding 81 employees and nearly one hundred additional clients.

Founded in 2018, Veesion aims to become the leader in gesture detection from video content. The Company develops a self-learning Artificial Intelligence technology that identifies behaviors from instant video streams. The technology offered in SaaS mode by Veesion can be used for many purposes, starting with the fight against theft in grocery stores.

Created in 2013, Lisa Design is a company specialized in the online distribution of interior furniture and more particularly sofas. The Company has achieved a turnover of more than €40 million in 2021 and has ambitions to continue its development, especially internationally.