Tourism has been one the most stable sector of the Greek economy. It contributes to the GDP and employment with a steadily growing rate, reinforcing the overall prospects for the recovery of the economy.
It is widely recognized as a major competitive advantage of the country, having earned substantial market share of the global market, while promoting the image of modern and safe destination.
It would be safe to say that Greek economy has been transformed to hospitality economy, since tourism create value at micro-society level, by generating additional employment and positively affecting dozens of other professions.
Crowe has launched also in Greece, Horwath HTL, the largest and most specialized advisory brand in HTL services with more than 100 years of history and presence in 46 countries around the globe.
Our Horwath HTL advisory arm aims primarily at supporting the viable and profitable growth of hotel businesses in Greece.
We know that each project is different and that expert advice will mean the difference between success and failure. In this context, we offer services for the entire life cycle of the hotel, tourism and leisure sectors.
We cover hotel planning and development, including feasibility studies. We undertake advice on managing hotel assets, including owner representation, financial control and valuations. At the same time, we collaborate with our customers to improve the operation of the units, to create new products and services, and to design marketing, sales & sustainable development strategies.
For tourism and leisure, we offer strategic planning, development and management of destinations and products, project development and management, operational readiness and marketing advisory.