Welcome

Helping clients make smart decisions that create lasting value is at the heart of everything we do. One of the most prevalent challenges for business leaders is how to ensure decision-making is efficient, effective and driving growth in what, for many, is an uncertain environment. Through The Art of Smart we share expert opinion from inside and outside of Crowe to provide vital and actionable insight to leaders, wherever they do business.

The success factors consistent in smart decision-making

No organization is immune to the impact of luck, but – chance aside – how a business fares in good times and bad will be dictated more by its decision-making approach than by anything else. Four factors we believe are vital to smart decision-making are those shown below. Click on an icon to find out more on each of these.

Latest insights

Expert Insights to Help Business Leaders Manage Remote Teams

Virtual cocktails, coffee roulette and compassionate leadership all help, as does being bold and innovative with remote-working policies.

Read the article

loading gif
Hospitality And Travel Predictions For 2021 And Beyond
Recovery Mode: Hospitality And Travel Predictions For 2021 And Beyond
Three experts from Horwath HTL discuss how the coronavirus crisis has exposed vulnerabilities in the industry and created opportunities for innovation
Three scientists working in a biotech laboratory
Be Bold: Biotech Success In Coronavirus Crisis Should Inspire Leaders
Dr Pam Hrubey praises the biotech sector's boldness and explains what other industries could - and should - learn from the biotech trailblazers.
David Mellor
The Art Of Smart: More Critical Than Ever
Making smarter decisions that create lasting value is hard for leaders in a world of constant change and accelerated evolution – Crowe is here to help
Technology Trends
Technology Trends Shaping Business In 2025
Trust, data and agility will power leading organizations, and greater collaboration, plus more investment in cloud computing and AI, will reap rewards
Supply Chain Revolution
COVID-19 And A Supply Chain Revolution
The coronavirus pandemic exposed systemic problems, but agile organizations established more transparent, technology-powered processes – here's how
A brilliant opportunity to reinvent cities
A Brilliant Opportunity To Reinvent Cities
Urbanization experts share lessons from the coronavirus pandemic and offer insights on the future of work and the return – or not – to the office
Man working while speaking on the phone
Leader Lessons From The Pandemic: Technology Is The Great Enabler
Are you ready for the “new normal” and to conduct “business as unusual”? Decision-makers offer their most important advice from their 2020 experiences
Darren Murph - Gitlab Head of Remote
Exclusive Q&A With GitLab’s Head Of Remote
Remote work “oracle” Darren Murph shares his secrets to success – and argues every organization with a digital output needs someone like him
Covid Gender Equality
Has The COVID-19 Crisis Set Back Gender Equality?
Because greater diversity leads to upticks in innovation, productivity and lasting value, it is now business-critical to foster an inclusive culture
Hospitality And Travel Predictions For 2021 And Beyond
Recovery Mode: Hospitality And Travel Predictions For 2021 And Beyond
Three experts from Horwath HTL discuss how the coronavirus crisis has exposed vulnerabilities in the industry and created opportunities for innovation
Three scientists working in a biotech laboratory
Be Bold: Biotech Success In Coronavirus Crisis Should Inspire Leaders
Dr Pam Hrubey praises the biotech sector's boldness and explains what other industries could - and should - learn from the biotech trailblazers.
David Mellor
The Art Of Smart: More Critical Than Ever
Making smarter decisions that create lasting value is hard for leaders in a world of constant change and accelerated evolution – Crowe is here to help
Technology Trends
Technology Trends Shaping Business In 2025
Trust, data and agility will power leading organizations, and greater collaboration, plus more investment in cloud computing and AI, will reap rewards
Supply Chain Revolution
COVID-19 And A Supply Chain Revolution
The coronavirus pandemic exposed systemic problems, but agile organizations established more transparent, technology-powered processes – here's how
A brilliant opportunity to reinvent cities
A Brilliant Opportunity To Reinvent Cities
Urbanization experts share lessons from the coronavirus pandemic and offer insights on the future of work and the return – or not – to the office
Man working while speaking on the phone
Leader Lessons From The Pandemic: Technology Is The Great Enabler
Are you ready for the “new normal” and to conduct “business as unusual”? Decision-makers offer their most important advice from their 2020 experiences
Darren Murph - Gitlab Head of Remote
Exclusive Q&A With GitLab’s Head Of Remote
Remote work “oracle” Darren Murph shares his secrets to success – and argues every organization with a digital output needs someone like him
Covid Gender Equality
Has The COVID-19 Crisis Set Back Gender Equality?
Because greater diversity leads to upticks in innovation, productivity and lasting value, it is now business-critical to foster an inclusive culture

Today's business-critical challenges

The Art of Smart's extensive research has identified six business-critical challenges that almost all organizations around the globe face in the short term. Challenges associated with business continuity as the world emerges from the coronavirus pandemic, evolving investment, sustainability with profit, increasing cyberthreat, the future of workplace, and trust in technology.

Explore now

About The Art of Smart

Discover the background to The Art of Smart; our ambitions, our global research, key themes, significant current trends, and more.

Learn more


Media Pack

A collection of selected resources and downloadable media assets from The Art of Smart campaign for promotional use.

Browse now

The Art of Smart on Youtube

New for 2021. Visit the Art of Smart's YouTube channel to watch a selection of in-depth interviews and discussions with thought leaders and topic experts from around the globe.

View now

Do you want to learn more?
Reach out to our experts to discuss your business-critical topics so we can help your organization thrive.