Welcome

Helping clients make smart decisions that create lasting value is at the heart of everything we do. One of the most prevalent challenges for business leaders is how to ensure decision-making is efficient, effective and driving growth in what, for many, is an uncertain environment. Through The Art of Smart we share expert opinion from inside and outside of Crowe to provide vital and actionable insight to leaders, wherever they do business.

The success factors consistent in smart decision-making

No organization is immune to the impact of luck, but – chance aside – how a business fares in good times and bad will be dictated more by its decision-making approach than by anything else. Four factors we believe are vital to smart decision-making are those shown below. Click on an icon to find out more on each of these.

Latest insights

How To Build Back Better: Insights From The Delphi Economic Forum

For leaders to make smarter decisions and nurture a culture of collaboration and innovation primary data from employees and customers is critical.

Read the article

loading gif
How To Build Back Better: Insights From The Delphi Economic Forum
For leaders to make smarter decisions and nurture a culture of collaboration and innovation primary data from employees and customers is critical
Roundtable Takeaways: Recruiting For Growth in a Hybrid Working World
Technology enables new ways to attract talent, but empowered emotionally-intelligent managers are vital to retaining workers, our experts argue
Roundtable Takeaways: The Global Reset – How To (Re)Build A Brand
In the digital age, branding evolves quickly. Leaders must listen carefully to earn the trust of customers and employees, according to our experts
Roundtable Takeaways: Growth Through Adaptability And Resilience
Investment in technology and people must go hand in hand, and leaders have to show vulnerability and authenticity to earn trust
What Can Business Leaders Learn From Consumer Investment Trends
Long-held investor beliefs evolved in 2020. Businesses can capitalize on emerging trends by turning to boldness, innovation, growth, and diversity
We Need To Talk About Growth Metrics: What Does Success Mean?
Measuring resilience and sustainability is challenging, but businesses that prioritize people and the planet are likely to be tomorrow's champions
How To Manage Supply Chain Volatility: The Case For Airship Freight
Airships can be traced back to the 17th century, but until recently they have not been seriously considered for moving goods – is now their time?
The Rise Of Ransomware-As-A-Service: Prevention Is Better Than Cure
It is critical to firm up defenses by adding layers of security and air-locking data and other digital assets, but so is changing employee behaviors
Diversity And Inclusion Generate Lasting Business Value – Here's How …
Gender and race issues have moved to center stage during the pandemic – the organizations that listen and learn will reap the rewards of greater D&I
How To Build Back Better: Insights From The Delphi Economic Forum
For leaders to make smarter decisions and nurture a culture of collaboration and innovation primary data from employees and customers is critical
Roundtable Takeaways: Recruiting For Growth in a Hybrid Working World
Technology enables new ways to attract talent, but empowered emotionally-intelligent managers are vital to retaining workers, our experts argue
Roundtable Takeaways: The Global Reset – How To (Re)Build A Brand
In the digital age, branding evolves quickly. Leaders must listen carefully to earn the trust of customers and employees, according to our experts
Roundtable Takeaways: Growth Through Adaptability And Resilience
Investment in technology and people must go hand in hand, and leaders have to show vulnerability and authenticity to earn trust
What Can Business Leaders Learn From Consumer Investment Trends
Long-held investor beliefs evolved in 2020. Businesses can capitalize on emerging trends by turning to boldness, innovation, growth, and diversity
We Need To Talk About Growth Metrics: What Does Success Mean?
Measuring resilience and sustainability is challenging, but businesses that prioritize people and the planet are likely to be tomorrow's champions
How To Manage Supply Chain Volatility: The Case For Airship Freight
Airships can be traced back to the 17th century, but until recently they have not been seriously considered for moving goods – is now their time?
The Rise Of Ransomware-As-A-Service: Prevention Is Better Than Cure
It is critical to firm up defenses by adding layers of security and air-locking data and other digital assets, but so is changing employee behaviors
Diversity And Inclusion Generate Lasting Business Value – Here's How …
Gender and race issues have moved to center stage during the pandemic – the organizations that listen and learn will reap the rewards of greater D&I

Today's business-critical challenges

The Art of Smart's extensive research has identified six business-critical challenges that almost all organizations around the globe face in the short term. Challenges associated with business continuity as the world emerges from the coronavirus pandemic, evolving investment, sustainability with profit, increasing cyberthreat, the future of workplace, and trust in technology.

Explore now

About The Art of Smart

Discover the background to The Art of Smart; our ambitions, our global research, key themes, significant current trends, and more.

Learn more


Media Pack

A collection of selected resources and downloadable media assets from The Art of Smart campaign for promotional use.

Browse now

The Art of Smart on Youtube

New for 2021. Visit the Art of Smart's YouTube channel to watch a selection of in-depth interviews and discussions with thought leaders and topic experts from around the globe.

View now

Do you want to learn more?
Reach out to our experts to discuss your business-critical topics so we can help your organization thrive.