If restaurants, hotels, and in-person events are severely restricted, temporarily closed, or even closed altogether, how can the companies that sell them food products survive? That was the challenge faced by Arabian Food Corp. (AFC), a global supplier of frozen, chilled, and dry fine-food products, based in Saudi Arabia.
The company experienced a major disruption to its business model when its business-to-business pipeline and sales for food delivery dried up due to economic restrictions brought about by the pandemic. In a period of just a few weeks, the company saw its sales plummet. It needed to adjust quickly, as its survival over the next few months was at stake.
When COVID-19 struck, initial conversations between AFC representatives and Crowe consultants were already taking place, and Crowe was engaged to help the company update its Oracle® NetSuite software. This implementation allowed AFC to improve business processes and support a strategic redirection to counter the singular challenge of COVID-19. The company decided to add a business-to-consumer (B2C) line, facilitated by the implementation of the cloud-based, integrated NetSuite ERP solution.
Despite the unusual nature of this entirely remote implementation, Crowe specialists largely followed their normal process, including kicking off the engagement with two key questions to help determine the unique circumstances and needs of AFC:
From there, the Crowe team followed its standard, five-step process for developing and rolling out the platform in a way that aligned to specific objectives:
Providing AFC with a positive, long-term outlook is the biggest single benefit of implementing the NetSuite ERP. Instead of scrambling to address the immediate problems of the present, AFC now has a long-term foundation to build on by moving into additional markets and providing new products that it couldn’t before.
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