Juan Carlos Lara

With more than 30 years of experience in audit and consulting, Juan Carlos has held numerous leadership positions within Crowe Global, including serving on several global committees and as a member of the Crowe Global Board. As Americas Regional Executive, he has strengthened partnerships with Member firms and fostered greater collaboration across the region. Additionally, Juan Carlos is the Chief Digital Officer for Crowe Global. Juan Carlos led a broad digital transformation initiative designed to improve productivity, enhance operational efficiency, and reduce costs across Member firms. He and his team have also developed a range of AI initiatives and solutions that help Member firms understand and adopt artificial intelligence in a strategic, practical, and cost-effective way, enabling professionals to devote greater attention to delivering exceptional client service.