May 9, 2018: Crowe Horwath
International, the eighth largest global accounting network, has announced that
the network and its member firms will rebrand.
The rebrand will see over 220 member firms globally
adopt the name Crowe, reflecting the increasingly integrated and seamless
nature of the network as well as its shared values and core purpose. Crowe
Horwath International will rename to Crowe Global.
The move will assist in promoting the network’s
shared knowledge and global resources in response to changing client needs,
driven by digitalization and the borderless world of modern business. The
change of brand happens shortly after another significant development for the
network, the appointment of a new Global CEO, David Mellor, who took over
leadership as of 1 April, 2018.
Under the new brand and leadership, Crowe reaffirms
its determination to drive forward the profession and increase discussion of
audit, tax, risk and consultancy issues at board level globally while retaining
its emphasis on market-leading local expertise.
David Mellor, Chief Executive Officer of Crowe
Howarth International, comments:
“Our members are consistently recognized for their
market-leading expertise and I am proud to say 2017 was no exception. Crowe will thrive in a rapidly changing
world through our clear strategic vision, new common brand and the commitment
of our members.
“We distinguish ourselves by bringing smart
decisions that deliver lasting value to clients, talent, and the communities
where we live and work. The rebrand provides the perfect platform for our
trusted professionals to continue to share knowledge and resources which are of
great benefit to the boardroom and in the countries and markets that we
“In future, when you see the Crowe brand name, you
can be reassured of the first class quality service that our people deliver on
behalf of our clients.”