Customer Strategy Consulting

Introducing Our Growth-Focused Collaboration

We are proud to present Customer Strategy Consulting, a strategic collaboration between _andWebb's brand strategy consultants and Crowe UAE's business advisors. This partnership is specifically designed to transform your brand into a tangible driver of international business growth and value creation. The Brand for CxOs methodology, combined with extensive business advisory expertise, creates a powerful framework for organizations seeking to leverage their brand as a growth accelerator.

The Value-Generating Collaboration

As specialized consultants, we bring together complementary strengths focused on delivering measurable business value through brand strategy expertise and practical implementation guidance, such a specialized IP protection and HR advisory services.

Brand as a Growth Driver

Unlike traditional brand exercises that focus on aesthetics, we view brand as a critical growth lever across all parts of an organization. Our consultants work to ensure your brand strategy directly contributes to business objectives like market expansion, revenue growth, and competitive differentiation, supported by local business context and implementation expertise to turn these strategies into reality.

Value Generation for Each CxO Role

Our collaborative approach delivers tangible growth value for each executive:

For CEOs

We quantify how brand positioning drives overall business growth while providing complementary advisory on market-specific growth opportunities.

For CFOs

We demonstrate how brand investments translate to financial returns and value creation, supported by financial advisory expertise to measure outcomes.

For CMOs

We develop brand strategies that directly impact customer acquisition and retention metrics, complemented by market-specific insights on implementation.

For CHROs

Our employer branding focuses on reducing recruitment costs and improving talent quality, enhanced by specialized HR advisory within local frameworks.

For CROs

We create brand strategies that strengthen customer relationships and increase lifetime value, reinforced by risk and customer management expertise.

Our Value-Generating Service Model

Our advisory service leverages deep expertise to deliver cross-border growth:

Growth-Focused Brand Strategy

We develop brand strategies directly tied to business objectives and measurable outcomes.

Talent Acquisition & Retention

We combine employer branding strategies with comprehensive HR advisory to reduce recruitment costs and increase employee productivity.

IP Value Protection

Our advisory team ensures your brand assets are legally protected and leveraged for maximum business value.

Implementation for Results

Our deep understanding of the UAE business environment ensures that brand strategies translate into tangible business results.

Why Choose This Business Growth Partnership?

By engaging with our partnership, you benefit from a specialized approach to brand as a growth driver combined with proven business advisory expertise. Together, we ensure your brand strategy directly contributes to international business growth through increased customer acquisition, stronger pricing power, enhanced talent attraction, and strengthened stakeholder confidence.

Ready to transform your brand into a catalyst for business growth? Take our diagnostic assessment above or schedule a consultation today to begin your value-generating brand journey.

Talk to an Expert

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Crowe UAE – Guiding smart decisions today, building lasting value for tomorrow.

Ilhaam Maniar

Practice Manager