Mastering Data is an approach that helps generate real business value, through the alignment of data with organisational objectives and strategies. It creates actionable insights to help make tangible, sustainable improvements. We can help you harness the power of data to meet your business goals.

The innovation journey* illustrates how, as a valuable asset, your data can help you meet your objectives, by facilitating more insightful business decisions.

Mastering data diagram
*Innovation journey
Identify
Prepare
Insights
Action
Embed
Identify
Binoculars looking over sea

Identify the pathway to the practical use of data to support your key business objectives.

  • What are your key business objectives?
  • Who are the stakeholders affected and how can you get their support? What is your data approach and strategy?
  • What current data challenges does your organisation face?
  • What are the resources needed for success?
Prepare
lady-innovation

Prepare: setting the business up for success.

  • Define success criteria and ensure measurement of success can accommodate variable outcomes.
  • Build the team, blending skillsets and mobilise to meet unique requirements.
  • Plan the acquisition of new data sources, tools, models and third parties.
  • Governance: apply and evolve existing data and model governance capabilities.
Insights
Man holding tablet

Insights: unlock the hidden value of data.

  • Analysing data: determine trends, themes and indicators using innovative models and techniques.
  • Forecast possible outcomes: harness your data to see future outcomes.
  • Communicating value: demonstrate benefits to stakeholders.
Action
boy wearing jetpack running

Action: plan and implement changes.

  • Decide: determine tangible, practical, realistic and measurable actions based on the insights gained.
  • Systems and Process: secure delivery through consideration of innovative solutions.
  • Organisation and People: align mindset, skillset, buy-in and coverage to ensure success.
Embed
People working at computer

Embed: ensuring your business benefits.

  • Accelerated decision making: use the new capabilities to make more timely business decisions, aligned with the business strategy.
  • Competitive advantage: articulate and market those areas where you now have a competitive advantage.
  • Feedback loop: continually review, learn lessons and improve.

How can Business PinPoint (BPP) help?

If you want to identify companies who are most likely to need and choose your financial product in a way that also significantly increases sales conversion rates, Business PinPoint is an application that helps to do just that.

Business PinPoint

3 steps to more sales

 

 Quick  Set up and configure in days, not months.
Simple  Easy processing requiring minimal input from you.
Targeted A prioritised list to focus your marketing efforts.

 

By using Business PinPoint, we can increase your conversion rate by up to 5 times*.

*Indicative results. 

Get a unique profile of your customers

By using Artificial Intelligence and advanced predictive modelling techniques, including machine learning, complex patterns are determined within your existing customer base to give you a unique profile of your customers. These profiles and patterns can then be applied to a large number of potential customers to determine a prioritised rank order of those who are most likely to do business with you. This means your sales effort can be more focused, your conversion rate will increase or your cost per sale will decrease.

The benefits

  • Simple to set up and quick to use. The product can be tailored to your client base in days, not months, and there is very little effort required from you, before you can start seeing results.
  • Just three items from your customer database required.  Business PinPoint then utilises our licensed dataset and predictive modelling to identify your best marketing targets.
  • No technology install required on your own systems. You supply the data via a secure portal and we deliver your ranked list of priority companies back to you through the same secure portal.
  • The application keeps getting smarter. It learns more about your company and your customers over time, and uses this information to adapt and fine tune its analyses, to improve its predictions of likely customers.

Interested in finding out more?

Please get in touch with your usual Crowe contact, we'll be happy to help.

Related insights

Companies often wax lyrical about wanting to encourage their people to be creative and innovative.
Being transparent about the data you collect and what it is used for.
Companies often wax lyrical about wanting to encourage their people to be creative and innovative.
Being transparent about the data you collect and what it is used for.

Contact us

Daniel Bruce
Daniel Bruce
Partner, Risk Consulting
London
Justin Baxter
Justin Baxter
Partner, Risk Consulting
London