A fast-growing video gaming group wanted to establish a new UK entity and create a strong platform for future European expansion. As part of a large US-owned corporate group, the business needed practical support to manage UK compliance, day-to-day finance and operational set-up while staying focused on growth.

Challenge

Entering a new market brings complexity. Our client needed guidance on how to set up and operate effectively in the UK, with the right structure, systems and financial processes in place from the outset.

Support was required across several key areas, including:

• company structure and set-up strategy
• day-to-day accounting and finance management
• profit and loss planning
• introductions to relevant agencies and advisors
• cloud-based finance software set-up
• UK compliance and European expansion planning.

Approach

Crowe UK provided proactive, practical support throughout the set-up phase, helping the client move from strategy to operation with confidence. Our team managed key workstreams, coordinated with advisors and intermediaries, and provided ongoing finance and back-office support tailored to the client’s needs.

By combining UK market knowledge with access to the wider Crowe Global network, we helped the client put the right foundations in place for both immediate compliance and longer-term expansion.

Outcome

With its UK and European finance function supported by Crowe UK, our client was able to reduce the administrative burden of market entry and focus on its core operations, investment activity and growth ambitions.